Mango continues its global expansion with new stores in Nice, New York, and Barcelona

In a bid to reinforce its position in strategic markets, Mango recently undertook a major renovation of its boutique in the heart of Prague, which reopened in April. Following this successful project, the company has now turned its focus to France, relocating its flagship store in Nice. Concurrently, Mango is bolstering its presence in other major markets with new store openings in New York and Barcelona.

The newly revamped Nice store, located in the Cap3000 shopping center and spanning nearly 1,000 square meters, has been designed under Mango’s New Med concept, which is inspired by Mediterranean aesthetics and emphasizes architectural integration and sustainability. This refurbishment not only makes the Nice flagship the brand’s largest space in the city but also the first to offer Mango’s men’s and children’s lines alongside its women’s collection.

“The relocation of our store in Cap3000, Nice, is part of our 2024-2026 strategic plan, which includes over 500 new openings worldwide in the next three years to further strengthen our omnichannel sales ecosystem,” explained Daniel López, Mango’s director of expansion and franchises. He emphasized that France, where Mango has been present since 1998 with around 240 stores, “is one of the most significant markets in the fashion world and, therefore, a key market for Mango.” 

Beyond its modernized space in Nice, the Spanish company is pursuing an aggressive growth strategy with several new strategic openings. Recent weeks have seen an acceleration of its expansion in Italy, with 15 new boutiques planned for this year, and the consolidation of its development project in the United Kingdom.

United States: a key market

As part of its ambitious expansion plan in the United States, which was launched in mid-2022 with a €100 million investment, Mango is now intensifying its focus on New York. This expansion began with the high-profile inauguration of its flagship store on Fifth Avenue.

The company has recently opened a new boutique dedicated to its women’s line, located in the Hudson Yards shopping center on Manhattan’s West Side. With this new opening, Mango aims to bring the total number of its stores in the U.S. to 40 by the end of 2024, making the United States one of the brand’s top markets in terms of revenue.

In its home country, Mango is also strengthening its presence with the upcoming opening of a 2,000-square-meter store at 514 Diagonal Avenue, a prime commercial location in Barcelona, scheduled for early next year.

This new large-format store will also feature Mango’s New Med concept, characterized by a warm color palette and a cozy atmosphere, utilizing natural materials like marble, ceramics, wood, esparto, and leather. It will offer the full range of Mango’s collections: Woman, Man, Kids, and Teen.

Financially, Mango, founded in 1984 by Isak Andic, recorded a turnover of €3.1 billion in 2023, marking a 15% increase from the previous year. Looking ahead, Mango aims to reach a record turnover of €4 billion and add 500 more stores by the end of 2026. This ambitious goal was outlined by CEO Toni Ruiz during the company’s results presentation in early March.