10 Corso Como opens in Paris at Printemps

Expanding its global reach, Milanese luxury concept store 10 Corso Como has established a shop within the iconic Printemps Haussmann department store. Located on the ground floor of Printemps Homme, this space features a selection of items from the concept store’s eponymous line, adorned with the recognisable black-and-white concentric circles that have been part of the brand’s identity since its founding in 1991.

The curated offerings range from ready-to-wear, shoes, and bags to sportswear items and various accessories (including sunglasses, watches, and umbrellas), as well as design pieces (like lamps and vases) and home goods, including glassware, candles, water bottles, tableware, and a selection of Italian gourmet products.

“The international development of 10 Corso Como continues with this strategic step. We’ve chosen an exceptional partner in Printemps to open our first store in France, in the heart of fashion and luxury—Paris,” stated Gianluca Borghi, 10 Corso Como’s CEO, adding that the Milanese retailer will “continue its expansion in the coming weeks with further openings around the world.”

Currently, the concept store has two locations outside Italy, both in Seoul, opened in partnership with South Korean conglomerate Samsung. 10 Corso Como was acquired in September 2020 by entrepreneur Tiziana Fausti, who owns a prestigious multi-brand store in Bergamo, and is now focused on accelerating its international growth.

At the inauguration of the retailer’s fully renovated Milan flagship in September, Borghi told FashionNetwork.com that, after this Paris location, the brand plans to open a similar space in Qatar at Printemps Doha, and is working on a new location in New Delhi, India, with a local partner. Meanwhile, it has just inaugurated a pop-up store at Lodenfrey in Munich, Germany, which will remain open throughout November.