100 October Prime Day Beauty Deals 2024 That Are Actually Worth It

Whether you’re a frequent flyer who needs TSA-friendly products or just love the sensorial experience of a bi-phase formula, you’ll adore Olay’s Cleansing Melts as much as our editors do. We gave it a 2024 Best of Beauty Award for its travel-friendly cleansing pads that trasform into a rich, makeup-removing lather once you wet them.

Anyone looking to target dark spots will love the complexion-clarifying benefits of La Roche-Posay’s Mela B3 Serum. Each little purple vial contains a potent mix of tone-evening niacinamide to brighten and even your skin tone.

Every wanted to snooze your way to plumper lips? Well, with Laneige’s TikTok-viral Lip Sleeping Mask, which is enriched with moisturizing butters and antioxidant-rich extracts, now you can.

When winter dryness comes along, slather on Kiehl’s Ultra Facial Cream to ensure your skin stays plump and smooth.

When sagging and fine lines become more apparent, your skin deserves a firming treatment like Medik8’s Liquid Peptides. Peptides are stars in the world of skin care for their elasticity-boosting abilities, which makes skin have a lifted, more youthful appearance.

Another all-star ingredient for maturing skin is retinol, and Obagi’s Retinol 1.0 Cream is literally filled with it. A hefty 1% concentration of retinol addresses multiple sources of uneven skin texture, ranging from wrinkles to acne. Just be mindful of its high concentration, which can irritate skin. (If you’re a retinol newbie, you should try Obagi’s 0.5 Retinol Cream, which is also on sale.)

If your skin is prone to post-face-cream greasiness, Tula’s lightweight moisturizers are for you. This 24-7 Hydrating Day & Night Cream leaves behind a velvety, grease-free finish as it plumps skin with squalane and peptides.

When breakouts begin to form, whip out Lancer Skincare’s The Method Intro Kit. This four-piece set includes everything you need to create a blemish-reducing routine, including an exfoliating scrub, cleanser, and lightweight moisturizer.

BeautyStat’s Universal C Skin Refiner SPF 50 mineral sunscreen has the added benefits of stabilized vitamin C, an antioxidant known for brightening skin and evening tone. On top of its antioxidant properties, this sunscreen also has a tinted finish that blends transparently on all skin tones.

Sure, Kiehl’s Super Multi-Corrective Cream SPF 30 acts as a sunscreen, but it brings so much more than UV protection to the table. This fast-absorbing cream lifts, firms, and smooths your complexion all at once with a slew of skin-loving ingredients like hydrating sodium hyaluronate and beech tree extract, which is rich in tone-evening antioxidants.

This Allure Best of Beauty Award winner is a gold-standard cleansing balm for its fast-acting, makeup-melting results. Clinique’s Take The Day Off Cleansing Balm washes a day’s worth of makeup down the drain while leaving skin soft and smooth to the touch.

If you need a hard-working cleanser that won’t leave your face feeling over-stripped of moisture afterwards, try Youth to the People’s Superfood Facial Cleanser. This Allure Best of Beauty Award winner is an all-time favorite among our team for its deep-cleansing properties that leaves skin feeling bouncy post-wash.

Bio-Oil’s ultra-nourishing Skin-Care Oil is a great addition to any body-care routine. The star ingredient is vitamin E, an antioxidant known for its skin-smoothing and tone-evening properties. Pro tip: It’s also a dermatologist-recommended belly oil.

Vitamin C is the C-cret to brighter, glowing skin, but you don’t have to shell out big bucks for a high-performing serum. CeraVe’s Skin Renewing Vitamin C Serum is powered by 10% l-ascorbic acid, one of the most potent forms of vitamin C, to diminish discoloration and dullness.

Stubborn mascara has nothing on Garnier’s Micellar Cleansing Water. For days we don’t have it in ourselves for a double-cleanse, this classic breaks down waterproof makeup without irritating skin.

Aveeno’s Daily Moisturizing Body Lotion is the definition of allover soothing. This fragrance-free formula is powered by skin colloidal oatmeal and moisture-sealing glycerin for baby-soft skin.

For smoother skin from the neck downwards, slather on EOS’s Better Body Lotion. Our body-care routines aren’t complete without it, thanks to a shea butter-based formula that nourishes skin for a smoother, softer feel. And for less than $10? Sign us up.

Avid Allure readers know sunscreen is non-negotiable. Protect your skin against sun damage all summer long (and beyond—SPF is necessary all year round!) with Neutrogena’s Ultra Sheer Dry-Touch Sunscreen SPF 70, which provides broad-spectrum UV protection and leaves a transparent finish.

NuFace’s Trinity Set is at the top of our shopping list. This Best of Beauty winner is otherwise known as a contour-snatching device alongside attachments like an LED head for soothing inflammation and a dual-proged attachment for targeting fine lines.

Lift and sculpt your contours without making an expensive trip to the spa with the Total Facelift Bundle from Foreo. It includes the brand’s microcurrent-powered Bear device, which you use in tandem with the accompanying Supercharged Serum 2.0 to plump and firm skin. This set also comes with a jar of Foreo’s Supercharged Triple Action Intense Moisturizer, which conditions skin with two hydrating humectants, hyaluronic and polyglutamic acids.

The Medicube Age-R Booster-H creates nearly undetectable electro-passageways to aid in product absorption, encouraging your skin to slurp up your carefully concocted cocktail of serums, oils, and moisturizers, rather than just globbing it onto your cheeks.

Theragun’s Allure Best of Beauty Award-winning Theraface Pro Microcurrent Facial Device, which some TikTok users have referred to as a “Dyson Airwrap for your face.” It comes with several attachments—microcurrent, percussion, cleansing, hot and cold, and LED light therapy—each with its own benefits and treatment goals.

Cleanse your skin and treat your pores to the inflammation-soothing effects of red light therapy with PMD’s Clean Redvolution. This facial cleaning device has two sides: a sonic-powered silicone cleansing brush, and a red LED lgiht-powered soothing wand.

The beauty of Foreo’s Luna 4 Cleansing Brush is its ability to provide a deeper cleanse than your hands alone. While it’s tough on pore-clogging oil, sweat, and makeup, its silicone bristles are ultra-gentle on skin.

That’s right: the Dyson Airwrap is actually on sale. Right now, you can score $100 off this Best of Beauty Award-winning device, which comes with six attachments for you to style as you please.

Shark’s FlexStyle Air Styling & Drying System changed the multi-styler game with its rotating neck, which makes styling even easier (and lighter on your wrists) than ever before. This tool comes with five different attachments for infinite styling opportunities.

GHD’s Original Styler flatiron won an Allure Best of Beauty Award in 2022, and after one pass you’ll understand why. Its single 365-degree Fahrenheit heat setting leaves strands pin-straight and polished without frying them.

Need a new hair dryer? Upgrade your blowout set-up with T3’s AireLuxe Digital Ionic Professional Hair Dryer, a lightweight device that’ll dry your hair in half the time your usual hair dryer takes.

You’ve probably seen Wavytalk’s Thermal Brush all over your FYP, and trust us, this goof-proof device deserves all the hype. It creates smooth, polished waves and loose curls in seconds.

Cut down styling time with the L’Ange Le Volume 2-in-1 Titanium Blow Dryer Brush. This innovative tool combines the power of your usual hair dryer with a round brush to dry and polish at the same time.

Knotty hair has nothing on Conair’s The Knot Dr. All-in-One Oval Dry Brush. It stands out from other blow-dryer brushes because it comes with a claw-like attachment to easily unravel knots and tangles without breaking strands in the process.

Create a multitude of hair looks with one nifty tool by grabbing Shark’s HyperAir Hair Dryer. This ionic hair dryer comes with a smoothing nozzle and flyaway smoother attachments for sleek, polished strands.

Perfect the art of curling with CHI’s Spin N’ Curl, a TikTok-viral hair tool that takes the guesswork out of styling your hair.

If your current flatiron is on the fritz, treat your strands to an upgrade with Kristin Ess’s Titanium Flatiron. Floating, titanium-based plates glide over hair without snagging or pulling out strands, and the body has rounded edges, allowing you to use it to create everything from loose waves to bouncy curls. and straightening and floating plates that reduce snagging.

Your current hair dryer called: It’s ready to retire. Thankfully, Amazon has a jaw-dropping amount of under-$100 hair tool deals. Level up your blow-drying sessions with Conair’s classic Hair Dryer, featuring two attachments (a diffuser and a smoothing nozzle) for nearly endless styling options.

At-home blowouts are easier than ever with the ever-popular 24K Gold One-Step Hair Dryer and Volumizer from Hot Tools. Its innovative design combines gentle heat and a large, 2.8-inch barrel to smooth and polish strands while enhancing volume and body.

Amazon’s currently stocked with amazing under-$100 hair tool deals, like this pro-level BaBylissPro Hair Dryer that’ll surely dry your hair faster than the current (and probably worn-out) blow-dryer you’re currently using.

You can also score Kitsch’s viral Heatless Curling Set, which features satin-covered overnight curling rods to create beautiful blowouts without an actual blow-dryer.

Our editors love the cleansing powers of Head & Shoulders’s Bare Pure Clean duo so much that we had to give it a 2024 Allure Best of Beauty Award. Its formula’s main ingredient is zinc pyrithione, an anti-grease superhero that reduces fungus-attracting oils to fight dandruff.

Who doesn’t want softer, shinier hair? Herbal Essences’s Pure Plants Argan Oil Shampoo & Conditioner puts in the work as you belt out your current song obsessions. Both formulas feature moisturizing argan oil to plump dry, brittle strands. The star ingredient is “rich in oleic and linoleic acids…to maintain a healthy skin barrier,” Corey L. Hartman, MD, a board-certified dermatologist in Birmingham, Alabama, explained.

Pantene’s Pro-V Miracles Infinite Lengths Conditioner is your hair’s cheat code for restoring vibrancy, softness, and manageability. In just one minute, biotin and collagen work hand-in-hand to smooth and soften hair.

The key to vinyl-level shine is moisture, and R+Co’s High Dive Moisture and Shine Crème packs a conditioning punch. Sodium PCA, sunflower seed extract, and vitamin E nourish your hair for a softer feel and glossy finish.

Thicker, more voluminous looks are just a few spritzes of Color Wow’s Xtra Large Bombsheel Volumizer away. This hair-raising pre-styling spray plumps limp, flat strands for a thicker, fuller-body look.

When sparse spots are messing with the symmetry of your hairline, a few pats of Boldify’s Hairline Powder will do just the trick.

For styles that are smooth and reflective like glass, spritz the IGK Good Behavior Spirulina Proptein Smoothing Spray on damp strands before heat styling. This smoothing spray mimics the results of a kertin treatment in the comfort of your own home.

Fine hair types need an in-shower regimen that’s gentle on their fragile strands, like Ouai’s Fine Shampoo and Conditioner Set. Each bottle is formulated to cleanse and moisture without stripping hair of moisture or weighing strands down.

Transform limp, brittle hair with a jumbo-size tub of Amika Soulfood. This souped-up, moisture-replenishing mask treats dry, broken, and damaged strands to a cocktail of conditioning jojoba seed oil and antioxidant-rich sea buckthorn extract.

It’s high time to elevate your scalp-care regimen. When you reach maximum levels of flakiness, lather up with Neutrogena’s fan-favorite T/Sal Therapeutic Shampoo. Great for dandruff and more, this exfoliating shampoo has a high 3% dose of salicylic acid to tackle dry patches, dead skin, and product buildup.

Everyone needs a proper nude eye shadow palette, and Urban Decay’s Naked 2 Basics Eye Shadow Palette is the gold standard for its six true-matte shades that look amazing on their own or paired together.

When it comes to shimmer, we believ the limit does not exist. Ogee’s Crystal Collection Trio feature three shimmery cream sticks that can be used as highlighter, eye shadow, blush. bronzer, you name it.

Voluminous lashes are easy to achieve with Lancôme’s Monsieur Big Volumizing Mascara. Its big, fluffy brush and jet-black formula tag-team your lashes to create a fanned-out, thicker finish.

Color us shocked to find Clinique’s TikTok-viral Almost Lipstick in Black Honey on sale. This slender lip balm-stick hybrid took over the internet for its deep berry hue and sheer, high-shine finish.

With Laura Geller’s ultra-slim Sculpt-n-Stay Brow Pencil & Gel, you can easily conceal sparse brow spots with natural-looking, hair-like strokes.

Whether you’re looking for cosmic graphic liner shades or an everyday black liner, Stila’s gel-based Stay All Day ArtiStix Graphic Liner has you covered with its wide lineup of shades.

Mid-day oiliness is no longer a problem after a few pats of Cover FX’s Perfect Pressed Setting Powder. This mattifying powder is available in three shades to create a transparent pore-blurring veil over skin no matter your tone.

No makeup kit is complete without a proper brush lineup, which you can easily create by grabbing thw nine-piece Au Naturale Makeup Brush Set from Real Techniques to cover all of your bases.

We love multitasking makeup like Physicians Formula’s Butter Glow Bronzer + Blush. As its name suggests, this compact contains powder bronzer and blush shades to maximize your natural glow.

To round out your makeup look, top off your eyes with a pair of drama-inducing false lashes, like Ardell’s Light As Air Lashes. Each four-pack contains sets of featherweight falsies that you can flutter all day without them falling out of place.

Dead skin ruining your nearly-perfect mani? Drop the cuticle nippers and grab this fast-acting fast-acting remover solution from Sally Hansen instead. Instant Cuticle Remover
is an elixir that breaks down excess dead skin in as little as 15 seconds while aloe vera and chamomile soothe your skin.

Master the art of cat eyes by swiping on NYX Professional Makeup’s best-selling Epic Ink Liner. This pitch-black formula glides across lids without skipping, smudging, or smearing, and its ultra-fine applicator makes precision a total breeze.

Get your glow on with L’Oréal Paris’s True Match Lumi Glotion. You can wear this illuminating enhancer on its own, mixed with your favorite moisturizer, or layer under your complexion products for a lit-from-within look.

Everyone will wonder how you smell as sweet as honey every time you spritz Ellis Brooklyn’s Bee Eau de Parfum. This yummy gourmand balances warm, sweet honey with spicy cinnamon and sugary vanilla.

Billie Eilish’s Eau de Parfum evokes the same moody, complex vibe that the singer’s music has. This sweet blend of vanilla and cocoa gets an unexpected kick with hints of woods and musk.

Phlur’s Missing Person Eau de Parfum became an instant TikTok hit upon launch, and our editors are still infatuated with its scent. Phlur’s Allure Best of Beauty Award winner features fresh and musky notes of white musk, sandalwood, and neroli blossom that dry down to a warm floral fragrance that delightfully lingers throughout the day.

Editor’s note: To access this deal, check off the 20% off coupon before adding to cart.

Never did we ever think that we’d want to smell like sunscreen all day, but here we are, spritzing on the Vacation Eau de Toilette like it’s no one’s business. With that being said, this is no mere sunscreen fragrance: expect solar, warm notes like coconut and banana constrasting with hints of aromas you’d smell during a poolside getaway (poolwater, pool toy, and swimsuit lycra).

Editor’s note: To access this deal, check off the 20% off coupon before adding to cart.

Lancôme’s La Vie Est Belle is another fan-favorite fragrance for its earthy and floral notes of iris, patchouli, praline, sambac, jasmine, and orange blossom.

Ever wanted to smell like a bright, summer day? Consider the Clinique Happy Perfume. The brand’s best-selling fragrance is sure to bring on good vibes, thanks to its cheery combination of citrus and floral notes.

Oral-B’s iO Series 7 Electric Toothbrush is basically the Rolls Royce of toothbrushes. This sleek toothbrush is souped-up with multiple brush settings, Bluetooth connectivity, and a carrying case for easy traveling.

A white, brighter smile is just a box of Crest’s 3D Whitestrips away. This multi-Best of Beauty Award winner is a favorite amongst our editors for its brightening abilities and comes with 20 treatments total to reveal your most sparkling simle yet.

Looking for an under-$100 electric toothbrush. Take Philip’s Sonicare ProtectiveClean 5300 Electric Toothbrush for a spin, which gently but effectively brushes every nook and cranny around your teeth to minimize plaque buildup.

Flossing is just as important as brushing, but floss strings are sometimes painful to use. Enter: Waterpik’s Ion Water Flosser, which has different pressure settings to gently stream (or full-on jet) water between teeth for a deeper cleanse.

Take your shower space to spa-like levels with Canopy’s Filtered Shower Head. The homecare brand’s shower head diminishes elements in water like chlorine, heavy metals, and hydrogen sulfide that usual shower heads don’t remove. On top of its filtration properties, the Filtered Shower Head also comes with three scent attachments for a touch of aromatherapy to their time in the shower.

Skin feeling a little dry? You’re not alone, considering the temperature is dropping which leads to drier air. Your skin will love the addition of Vitruvi’s Cloud Bedside Humidifier, which is compact enough to fit on your nightstand and also doubles as an essential oil diffuser.

Hatch’s Restore 2 Sunrise Alarm Clock makes waking up something to actually look forward to. Its warm light mimics the sun’s glow at the exact second the sun rises.

Plush bath towels are a must for our shower moments, and Cozy Earth’s Ribbed Bath Towels can rival the softness of a cloud.

Make every day a spa-like day with Fluff Co.’s Luxury Hotel Bath Robe, which feels oh-so-warm and cozy without getting too hot.

Your strands are delicate, so treat them to the gentle hair accessories in Volo’s Hero Core Collection Set. It includes a scrunchie, headband, and hair towel, the latter of which is an Allure Best of Beauty Award winner.

HigherDose’s Infrared Sauna Blanket is one of the best heated blankets post-workout recovery mats ever, thanks to its warm, soothing heat.

Get moving with Peloton’s Bike+, a souped-up version of its viral workout bike. This upgraded version features a rotating touchscreen that allows you to adjust the bike’s resistance, workout videos, and full array of settings with a few taps.

The Oura Ring Gen3 is perfect for anyone who wants to know more about their body. Beyond its fitness-tracking measures, this wearable device can also be used to log sleep patterns, energy levels, and even your menstrual cycle.

Not into rings? Slip on Apple’s Watch SE instead. This nifty watch is known for its health-related specs, but it has the advantage of being iCloud-connectable to your iPhone, so its basically a shrunken-down smartphone.

When migraines become tough, put on Therabody’s SmartGoggles. These Bluetooth-sonnectable goggles provide much more than heat and vibrations: It features a sensor that analyzes your pulse and customizes vibration patterns to lower your heart rate.

When you want to up the ante on yoru next workout, strp on Bala’s TikTok-viral Bangles. They’re the cutest accessory to any workout outfit, but they also add just a bit more weight (about 1-3 pounds, depending on the set you choose) to crank up your next exercise session.

Victor & Rolf Good Fortune’s warm blend of jasmine and bourbon vanilla is a cozy floral you’ll want to smell all winter long. This best-seller is inspired by the spirit of its celebrity ambassador, FKA Twigs, so expect an ethereal, unconventionally delightful vibe from every spritz.

An entire Oribe set for less than $100? We’ll sign up for that. This three-piece gift set includes full-size bottles of the brand’s Gold Lust shampoo and conditioner alongside a travel-friendly bottle of leave-in cream.

The Moroccanoil Effortless Style 4-in-1 Blow-Dryer Brush is basically a ticket to endless salon-level blowouts. This device combines your round brush, blow-dryer, straightener, and curler all in one with its drying and styling abilites.

The Tatcha Violet-C Brightening Serum pairs a potent combination of 20% vitamin C with 10% alpha hydroxy acids, giving it an additional advantage against dark spots and dullness. Plus, the lightweight formula sinks in quickly.

If your hair is feeling brittle, dry, or overall damaged, the Wella Professionals Ultimate Repair Miracle Hair Rescue should be in your cart. This lightweight spray strengthens and smooths strands with the help of two key ingredients, alpha hydroxy acids and omega-9 fatty acids.

Murad’s retinol-infused Youth Renewal Night Cream to condition skin while targeting an array of concerns including fine lines, dullness, and uneven skin tone.

We love the whipped texture of Sulwhasoo’s Essential Comfort Firming Cream, but that’s not the only reason why we’re adding it to our carts. As its name suggests, this cream is infused with antioxidant-rich goji berry, black soybean, and arrowroot extracts to boost skin elasticity.

Retinol is a must for any fine line-targeting routine, and Elizabeth Arden’s Rapid Skin Renewing Serum Capsules provide the perfect dose. Each capsule is also infused with squalane to neutralize any active retinol-related irritation.

Urban Decay’s Naked 3 Eye Shadow Palette features 12 velvety smooth shadows that come in coordinated shades of rosy golds, soft bronzes, coppers, and browns.

This Allure Best of Beauty Award winner is a gold-standard cleansing balm for its fast-acting, makeup-melting results. Clinique’s Take The Day Off Cleansing Balm washes a day’s worth of makeup down the drain while leaving skin soft and smooth to the touch.

If your skin is reactive to retinol, try the sensitive skin-friendly Reservatrol-Lift Instant Firming Serum from Caudalie. As the resveratrol brightens uneven skin, the peptides refine skin texture by boosting firmness for a youthful appearance.

One of the most popular pumpkin skin-care products of all time, the Peter Thomas Roth Pumpkin Enzyme Mask is rich in pumpkin puree and enzymes (which brighten and resurface skin), while vitamins C and E fight free radicals and ward off fine lines and dullness.

Refresh your in-shower regimen with Living Proof’s Perfect Hair Day Shampoo and Conditioner. This duo works to clarify the scalp and cleanse hair while replenishing shine-boosting moisture with marina algae polysaccharides.

PCA’s Collagen Hydrator is basically a cashmere sweater for your skin. Its moisture-sealing properties leave skin feeling velvety-smooth all day long.

Beekman 1802’s Bloom Cream is one of the best fragrance-free moisturizers for sensitive skin. Its goat milk-powered formulation soothes skin as it diminshes dryness.

Fo an award-winning (faux) tan, try St, Tropez’s Bronzing Mousse, a multi-Allure Best of Beauty Award winner. The mousse stays foamy while you spread it, rather than liquefying into a runny mess the second it hits skin, and the tint helps you see what you’re doing—and what you may have missed.