12 Best Merit Black Friday Deals We’re Shopping in 2023

Minimalist makeup mavens, listen up: Merit Black Friday deals have officially landed on the brand’s website, and we’re ready to cheer on this savings event like stage moms from the sidelines. As beauty editors, nothing is more rewarding than scoring discounted Allure Best of Beauty winners from one of the most innovative, essentials-based beauty brands on the market, so follow suit and shop like an Allure editor to nail your makeup routine at a discount.

Here’s the deal. Merit’s Black Friday sale, which features just about everything from the brand at 20% off, is slated to run from November 22 through 26, but team Allure partnered with the brand to give our readers a special surprise. With the code ALLURE20!, Allure readers can start shopping the sitewide sale starting November 20, so you have a two-day start to load up on your favorites before they inevitably sell out. You’re welcome.

Our Top Picks

  1. Best Merit Brush: Brush No.1, $32 $27
  2. Best Merit Set: The Glow Set, $96 $77
  3. Best Merit Highlighter: Day Glow, $32 $26
  4. Best Merit Lip: Signature Lip, $26 $21
  5. Best Merit Face: Flush Balm, $30 $24

Merit Beauty’s first six glowy, stripped-down products dropped in early 2021, and since then, the brand has added several new ones to its lineup. Merit’s repertoire includes not one but three Best of Beauty Award winners, which is the ultimate Allure seal of approval.

To help you get organized for Merit’s Black Friday beauty deals this year, we made a list of marked-down goodies you can grab right now. Below is a collection of our Merit faves — including Best of Beauty winners and some newness — to help you get started. Happy shopping!

Starting off strong with a bundle of essentials: The Glow Set. This roundup has our hearts, featuring four full-sizers perfectly summarizing the minimalist Merit aesthetic. We also love it when a set is a routine in its own right, and that’s what’s happening here. You’ll find a luminous skin and lip quartet that includes the Flush BalmSignature LipShade Slick, and Day Glow (and you can choose all the colors, of course). Once your complexion is set, add a layer of the Best of Beauty-winning Clean Lash Mascara to your lashes for a lifting effect, and call it a day.

A couple of swipes of Merit’s Best of Beauty-winning Flush Balm adds the perfect subtle tint and dewy finish to your cheeks. Top it off with a bit of Bronze Balm for warmth, and you’ve got a radiant, natural complexion at (and thanks to) your fingertips.

The Minimalist‘s stick formulation is perfect for natural-looking coverage during chill, minimalist makeup days or touchups on the go. Use the Best of Beauty-winning Brush No.1 to blend it out and consider your face prepped.

Great Skin Instant Glow Serum

Merit’s Great Skin Instant Glow Serum is a bi-phase liquid serum that plumps and refreshes like a dream. Allure commerce writer Sarah Han was impressed by how well this serum treated her dry skin while traveling to high-altitude Utah. “Somehow, my skin looked even smoother and glass-like than it had a few minutes prior,” she wrote in her glowing review.

More Merit Favorites

Keep an eye on these modern classics as you await Merit Beauty Black Friday. Head over to meritbeauty.com to plan out your cart.


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