Like the treatments they replicate, tweakment products are predominantly aimed towards those who want to address or prepare for signs of ageing, like loose skin, uneven skin tone, and wrinkles. “At Medik8, our bestselling products consistently fall within the youth renewing and boosting category,” says Daniel Isaacs, Director of Research at Medik8. “Purchasing trends include sculpting, firming, tightening, plumping and glowing skin benefits for fast, tweakment-like results. With new breakthroughs and innovation in science skin tech, consumers are reaping the rewards with advanced formulas delivering long-term, long-lasting results that are easily available.”
Of course, if you’ve ever looked into booking an in-salon cosmetic procedure, you’ll know that they’re not without their risks. “In today’s society we are a lot more clued up about the realities of invasive skin and facial procedures and that damage they can cause to us in the longer term,” says Inge Theron, founder of FaceGym. “I know this all too well. During my time as a journalist, I tried and tested multiple procedures which left me suffering the impact of injectable abuse. It wasn’t until one particular face-lifting procedure left me housebound, that I realised enough was enough, and I decided there must be a better way to age confidently and beautifully.”
For Theron, this was her eureka moment and the start of FaceGym. The brand has pioneered a workout-inspired approach to facial massage, and now has eleven global studios, a product line, and offers digital workout appointments. “We provide a natural, non-invasive alternative that delivers the instantly visible results but also provides lasting benefits for both the skin and muscles,” she explains. “I think the fact that we are now able to produce so many devices which offer the professional results of a spa or aesthetic treatment but from home has been the biggest game-changer in this area over the past few years. At FaceGym we are creating tools and devices that deliver high-end results and making them accessible to the consumer wherever they are.”