23 Best September Beauty Launches, According to Editors

It’s hard to believe that summer is winding down and September has begun. The last few months have been filled with record-high temperatures and lots of adventures in the sun, but now, it’s time to get excited about fall. We’re ready for cozy sweaters, pumpkin-spice flavors, candles, and our personal favorite, new beauty launches.

Judging by the new makeup, hair, and, body, skin-care products hitting store shelves, September is already looking bright. Though the time will be here soon to trade in our lightweight formulas for something heavier, right now is all about transitional beauty products that make the switch from hot temps to cooler days easier. From candles that will help you embrace the fact that fall is right around the corner to warm, floral perfumes and face moisturizers that keep dry skin at bay even after long days at the beach, there are a variety of new beauty products for September to explore.

Ahead, our editors made fall shopping a little easier for you by sharing their favorite new beauty launches of the month, and we promise — they’re good. Keep scrolling to see what made the cut, and get ready to click that “add to cart” button 24 times.