45 Best Amazon Black Friday Deals 2024 Still Going Strong

Good news for shopping aficionados everywhere: The best Amazon Black Friday deals have arrived and are expanding daily (if not by the second). Odds are your favorite makeup, skin care, and hair-care brands are in on the fun. Because everyone on Allure’s shopping team is deeply dialed in, we’ve rounded up some of the best on-sale items in our carts, and our eyes are staying peeled for even more deals to come. So, dear reader, run, don’t trot, to Amazon for some of the best Black Friday deals so far (including a bunch of freshly minted 2024 Best of Beauty winners. Check out our picks below, and let the holiday shopping begin.

Shop more of our Black Friday content including beauty deals and K-beauty must-haves. For more shopping recommendations, head to the Allure Amazon Storefront to find our editors’ current lineup of beauty essentials.

The Best Amazon Black Friday Deals

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Best Amazon Black Friday Under $100 Deals

We know what you want—deals that are actual deals. Well, if steep beauty savings are what you’re craving, Amazon is here to satiate you with finds from Medicube and Lancôme at mere fractions of their (usually triple-digit) price tags.

Medicube

Age-R Booster H

Consider us fans of anything Hailey Bieber uses to maintain her flawless complexion, including the Medicube Age-R Booster. This wand promotes absorption (and, therefore, results) of your favorite creams, treatments, and serums with its combination of LED light, sonic vibration, and microcurrent settings.

Lancôme

Rénergie H.C.F. Triple Serum

The Lancôme Rénergie H.C.F. Triple Serum nabbed an Allure Best of Beauty Award back in 2022, and, two years later, you can still find Allure editors slathering this fine line-reducing serum on. This large bottle features three chambers featuring different cocktails of ingredients like brightening vitamin C and hydrating hyaluronic acid—it’s basically three treatments in one.

Caudalíe

Vinoperfect Brightening Dark Spot Serum

Watch dark spots dissipate with each drop of Caudalie’s Vinoperfect Brightening Dark Spot Serum. This brightening serum’s key ingredient is viniferine, a grapevine sap extract that’s known for its ton-evening effects.

Beachwaver Co.

B1.25 Midnight Rose

Curling novices, allow us to introduce you to The Beachwaver Co.’s B1.25, a goof-proof styler that’s gone TikTok-viral for its self-rotating barrel. “I rarely curl my hair, and I constantly get confused with which direction to twirl the barrel, so Beachwaver’s viral curler takes all of the guesswork out for me,” says commerce writer Jennifer Hussein.

Commerce writer Jennifer Hussein using the The Beachwaver Co.’s B1.25 to dry and style her hair

Best Amazon Black Friday Hair-Care Deals

Even if your hair is in good shape, you can’t go wrong with treating your strands to new luxury styling products and tools. Nordstrom’s virtual hair-care aisle is currently stocked to the brim with chic savings from the biggest names in hair care, including the famed Dyson Airwrap (at $100 off!) and Color Wow’s best-selling pre-styling treatment.

Dyson

Airwrap

Ask any beauty lover what’s at the top of their wish list, and we’d bet that it’s the Dyson Airwrap Multi-Styler Complete Long. Amazon shoppers can score $100 off the everywhere-viral device, which uses low heat and high velocity to smooth, curl, polish, and volumize.

Shopping market editor Angela Trakoshis using the Dyson Airwrap to dry and style her hair

COLOR WOW

Dream Coat Supernatural Spray

Color Wow’s Dream Coat Supernatural Spray is a godsend for anyone trying to minimize frizz. This pre-heat styling spray also provides protection against humidity.

Pureology

Hydrate Sheer Shampoo and Conditioner

Preserve your pricey color treatments with the Allure Best of Beauty Award-winning Hydrating Sheer Shampoo and Conditioner bundle from Pureology. they work in tandem to ensure your color stays vibrant and shiny for weeks to come.

L’Ange

Le Duo

L’Ange’s Le Duo makes styling super straightforward and ooh-la-la-level chic. It features floating titanium plates, 360-degree vented airflow for shine-locking, and an adjustable temperature range between 280° and 430° Fahrenheit.

Bio Ionic

Long Barrel Styler

Creating perfectly bouncy curls starts with the Bio Ionic Long Barrel Styler. Made for those with medium-length to long hair, its ceramic barrel instantly heats up and evenly distributes heat to curl hair without frying it (it’s no wonder how it won a 2024 Allure Best of Beauty Award).

Christophe Robin

Regenerating Mask

Dull, dry hair is no match for Christophe Robin’s Regenerating Mask, which uses prickly pear oil to boost shine and smooth frizz. Step away from the showerhead, apply a small amount, let it sit for five minutes, and rinse it out.

SheaMoisture

Curl Enhancing Smoothie

SheaMoisture’s Curl Enhancing Smoothie gives every strand TLC, defining and coating curls with nourishing coconut oil and silk protein for a megawatt shine. You’ll get all the moisture without the greasy weigh-down associated with most leave-in treatments.

Best Amazon Black Friday Oral-Care Deals

Want shiny teeth that twinkle? Amazon’s making your dental dream a reality with its lot of tooth-polishing discounts. Some of the best names in oral care, including Crest and Philips Sonicare, have deals of up to 50% off happening right now.

Crest

3D Whitestrips

Thanks to your daily pumpkin spice latte, the leaves aren’t the only thing turning a little…golden brown. If your teeth need a quick brightening, Crest 3D Whitestrips are your easiest, most affordable bet. We trust them so much we handed them a Best of Beauty Award this year.

Oral-B

Pro 1000 Rechargeable Electric Toothbrush

When’s the last time you replaced your toothbrush? If it’s been a while, upgrade your smile with Oral-B Pro’s 1000 Rechargeable Electric Toothbrush. We love that it goes easy on sensitive gums via three pressure control modes.

Waterpik

Aquarius Water Flosser

Pair your usual dental floss with the high-powered Waterpik Aquarius Water Flosser. This nifty tool uses a powerful, steady stream of water to clean every nook and cranny between your teeth and gums.

Philips Sonicare

ProtectiveClean 6500

Okay, the baby pink color of the Philips Sonicare’s ProtectiveClean 6500 Rechargeable Electric Toothbrush was the first thing to catch our eyes, but this toothbrush’s polishing abilities are top-tier. This rechargeable option has three different brushing settings (clean, white, and gum care) that use 62,000 brush movements per minute to intensively brush away plaque and cavity-causing bacteria.

Best Amazon Black Friday Skin-Care Deals

Now’s a better time than ever to take a look at Amazon’s roster of discounted skin-care finds. One quick glance and you’ll find must-have sets from Youth to the People, Sunday Riley, and Sol de Janeiro to complete your face and body skin-care regimens. You can also nab standalone favorites like Tatcha’s fan-favorite Dewy Skin Creram at a major discount.

Youth To The People

The Youth System

For less than $50, you can score six items from Youth to the People in the brand’s marked-down The Youth System set. It includes travel sizes of all the brand’s best sellers, including the Best of Beauty Award-winning Superfood Cleanser.

Sunday Riley

Go To Bed With Me Evening Skincare Set

Consider your nighttime regimen totally revamped with the Sunday Riley Go To Bed With Me Evening Skincare Set. This six-piece lineup includes everything you need to address fine lines, dark spots, and acne overnight.

Sol De Janerio

Brazilian Bum Bum Starter Kit

Your body-care regimen deserves a glow up in the form of Sol de Janeiro’s Brazilian Bum Bum Starter Kit/ This five-piece kit is made up of the Brazilian brand’s moisturizing body essentials along with a full-size perfume of the gourmand, TikTok-viral Cheirosa perfume.

Sol De Janerio

Ultimate Body Cream Bundle

Try all three delightful formulas (and scents) from Sol de Janeiro with the brand’s Ultimate Body Cream Bundle. This trio features full-size tubs of each heavenly-scented body butter from the brand.

Olay

Cleansing Melts

Olay’s Cleansing Melts kind of feels like the (Best of Beauty-winning) future of skin care. The water-activated pads dissolve into bubbly suds that foam into a cleanser to dole out brightening vitamin C. The melts are a total dream for travel, too.

Shopping editor Angela Trakoshis holding the Olay’s Cleansing Melts.

Missha

Time Revolution Essence

Missha’s Time Revolution Essence moisturizes, tones, and clarifies using a hearty dose of cica. It’s a great pick for people struggling with dry or sensitive skin exacerbated by wearing base makeup. You can fit this into your routine as the first step post-cleansing.

Belif

The True Cream Aqua Bomb

Hydrate your face like a pro with Belif’s Aqua Bomb Bundle, a supremely refreshing, lightweight moisturizer spiked with hyaluronic acid, squalane, and niacinamide. The gel formula absorbs quickly and deeply, leaving behind baby-soft skin and boosted firmness.

Commerce editor Sarah Han demonstrating the TheraFace Pro Microcurrent Device

Sarah Han

Theraface

Pro Microcurrent Facial Device

The Therabody TheraFace Pro Microcurrent Facial Device has taken over some of the faciest faces on TikTok for its range of complexion-enhancing attachments, including add-ons for muscle-massaging percussive therapy, contour-defining microcurrent, and tone-evening LED light therapy.

Cosrx

Acne Pimple Patch

When acne calls, Cosrx’s Acne Pimple Patches answer. These hydrocolloid stickers draw out pus and oil from blemishes and stay put for hours. This pack comes with stickers of three different sizes, ready to tackle tiny zits and big breakouts alike.

CeraVe

AM Facial Moisturizing Lotion SPF 30

Sunscreen is always on top of our list—Cerave’s AM Facial Moisturizing Lotion SPF 30 in particular. Its transparent, conditioning formula guards your skin against UV rays and treats skin to a moisturizing cocktail of hyaluronic acid, ceramides, and niacinamide.

Tatcha

The Dewy Skin Cream

Tatcha’s The Dewy Skin Cream is a total treat. Powered by red algae, hyaluronic acid, squalane, and Japanese purple rice, the formula works to smooth fine lines and reduced redness.

Mario Badescu

Vitamin C Serum

Vitamin C is a glowy go-to, and this Mario Badescu serum is packed with the stuff. It’s also infused with sodium hyaluronate, a hydrating hyaluronic-acid derivative.

Best Amazon Black Friday Makeup Deals

Luxury glam on a bargain is the vibe of Amazon’s current rotation of makeup deals. Some of the discounted brands you can find include (usually pricey) department store favorites like Anastasia Beverly Hills (and most of its fan-favorite eye shadow palettes!), IT Cosmetics, and Lancôme.

Anastasia Beverly Hills

Modern Renaissance Eye Shadow Palette

Anastasia Beverly Hills’s Modern Renaissance Eye Shadow palette has every mauve and dusty rose shade you could dream of. Its mix of foils and mattes can be infintely mixed and matched for your next eye look.

IT Cosmetics

Celebrate Effortless Glow Set

Master the art of a “no makeup”-makeup look with IT Cosmetics’s Celebrate Effortless Glow Set. This trio has everythign you need to nail your daily look, including a lengthening mascara, shimmer-pink shadow stick, and a glitzy lip gloss.

Lancome

Définicils High Definition Mascara

Lancôme’s Défincils High Definition Mascara is bringing all of the drama with none of the bulk. (Proof? It’s won 12 Allure Reader’s Choice Awards—and counting.) The lengthening, defining formula separates and tints each lash, conditioning all the while with the help of pro-vitamin B5 and panthenol.

Urban Decay

Naked 2 Basics Eyeshadow Palette

Urban Decay’s Naked 2 Basics Eyeshadow Palette is a can’t-go-wrong range of neutrals for building, blending, and wearing solo. Its six shadows were designed to complement one other and stay put for hours.

L’Oréal Paris

Infallible 3-Second Setting Spray Mist

Lock in your look with L’Oréal Paris’s Infallible 3-Second Setting Spray Mist, which we’re pleased to say is on sale. It seals in makeup for up to 36 hours and staves off caking and cracking wherever you apply.

Social media editor Bianca Richards applying the L’Oréal Paris Infallible Setting Spray

Bianca Richards

Perricone MD

No Makeup Lip Oil

A makeup-meets-skin-care moment, we reach for No Makeup Lip Oil by PerriconeMD again and again. Hyaluronic acid, peptides, and pomegranate seed oil are at play; their nourishment complements the non-sticky wash of color.

Laura Geller

Sculpt-n-Stay Waterproof Brow Pencil

Laura Geller’s Sculpt-n-Stay Waterproof Brow Pencil gives precision and pigment. The shape of the pencil’s head leaves behind fine, hair-like strokes that blend naturally into your brows.

Nyx Professional Makeup

Epic Ink Eyeliner

Nyx Professional Makeup’s Epic Ink Eyeliner is a beloved, Allure Best of Beauty Award-winning bet for dramatic eye looks and subtle, liquid top-tracing alike. It’s also waterproof and goes on super smooth.

Best Amazon Black Friday Fragrance Deals

Amazon’s perfume savings have truly never smelled better. Fragrant classics from Marc Jacobs, Lancôme, and Philosophy are all up for grabs at a fraction of their usual price tags. You can also grab sets from Sol de Janeiro and TK at jaw-dropping prices.

Marc Jacobs

Daisy Eau So Fresh Eau de Toilette

Marc Jacobs’s Daisy Eau So Fresh has a fresh floral feel similar to a sunny spring day (which is exactly what we need to cure the winter blues). Its fragrance propfile includes notes of grapefruit, rose, and raspberries.

Sol De Janerio

Mist and Match Hair & Body Perfume Bundle

Sol de Janeiro’s body mists have become a thing of TikTok legend, and you can grab five travel-size bottles of the brand’s viral collection with the Mist and Match Hair & Body Perfume Bundle.

Lancôme

La Vie Est Belle Eau de Parfum

Lancôme’s La Vie Est Belle Eau de Parfum is an iconic floral scent that’ll elevate anyone’s fragrance collection. This dazzling aromatic features notes of floral iris, earthy patchouli, creamy vanilla, and sweet sugar.

Philosophy

Amazing Grace Eau de Toilette

We have yet to find a single person that doesn’t like Philosophy’s Amazing Grace Eau de Toilette, a musky floral that’s equal parts subtle and statement-making. Its warm, floral scent gets a lightly zesty touch from bergamot.

Dossier

Ambery Vanilla

Dossier makes some of our favorite perfumes at some of our favorite prices, so the deal only sweetens when a sale sticker is in sight. Ambery Vanilla is a favorite of commerce writer Annie Blackman who likes to spritz it on before a wintery date night.

Dime Beauty

I Love Your Smell, Baby Eau de Toilette

Fruity? Gourmand? What about a bit of both? I Love Your Smell, Baby is a perfect harmony of tart fruity and warm vanilla-y goodness. Refreshing lemonade, sparkling pomegranate, and juicy raspberries are balanced with comforting vanilla and creamy musk. It’s a scent that transcends the seasons.

Best Amazon Black Friday Wellness Deals

To us, life is all about simple pleasures that bring us back to Earth—like, say, tension relief or a better-smelling home. Amazon’s currently lined up with gadgets made to make your life feel more streamlined, like Oura’s smart ring.

Ōura

Ring Gen3

Oura’s nifty Ring Gen3 is probably worn by that cool guy in your running club, and it’s well-worth the hype. This multitasker can track anything, from your heart rate to your sleep schedule (or lack thereof).

Vitruvi

Cloud Humidifier

Cold winter nights usually call for a heater—and the requisite dry air, which can take a toll on your sinuses. Say goodbye to stuffy noses all season long with Vitruvi’s Cloud Humidifier, which also doubles as an essential oil diffuser.

TheraBody

SmartGoggles

If headaches are a constant bother, TheraBody’s SmartGoggles are the game-changer you’ve been begging for. This smart eye mask can hook up to your phone to access infinite settings that’ll help relieve migraines and ease tension headaches.

Luna

Luxe Cotton Weighted Blanket

Life feels better with the comforting weight of Luna’s Luxe Cotton Weighted Blanket. Its breathable fabric will keep you cozy without smothering you in heat.

These are just a handful of the fantastic deals you can get right now and throughout the weekend (if they stay in stock), so keep checking back as we update this story with newly announced offers.


How We Find the Best Black Friday Beauty Deals

Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty award winners, and those that our editors and experts have tried and given a stamp of approval.

Why Trust Allure?

No matter what you seek or your individual needs and concerns, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

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