7 Summer 2024 Microtrends That Are Going to Last—I Promise

The term “microtrend” is one we use only with serious consideration. Some microtrends are created with the sole intent of going viral and dividing opinion, but those are not the kind we’re interested in. Instead, we look for pieces we think will feel relevant for the long haul and will make your outfits feel current and fashionable right now, too. So, how do we identify such pieces?

As a season unfolds, we like to keep a close eye on how the larger trends we’ve seen on the runways and on celebrities are actually being translated and worn in real life. Subtler offshoots of these creations inevitably begin to form and what we’re left with is, for lack of a better word, more “wearable” pieces that echo the overarching mood of the season, but in a digestible, easy-to-add-to-your-wardrobe way.