YOUNG AT HEART: One can never be too young to embrace some New York cool.
Buzzy womenswear brand Khaite is collaborating with Bonpoint, offering sweaters, leggings and voluminous tops for babies, toddlers and children up to age 10.
The collection drops this week at Khaite and Bonpoint locations, and on their respective online stores. Wholesale partners for the launch include Bergdorf Goodman in New York, Harrods in London, Le Bon Marché in Paris and Mytheresa.com. Items retail from $110 to $730 for a limited time.
Catherine Holstein, founder and creative director of Khaite, birthed the collection while she was about to become a mother. Designing the collection while pregnant “was very meaningful. It is exciting to be able to offer our customer something special, and personal, like this collaboration,” she said.
Pierre-André Cauche, chief executive officer of Bonpoint, called Khaite “the ideal fashion partner as they share our commitment to quality and design.”
“The cross pollination between an accomplished American luxury brand with our French established luxury childrenswear house resulted in a unique collection willfully modern and timeless,” he added.
The collection comprises 11 styles, including a Fair Isle sweater with a side-button closure, a long-sleeve onesie with a contrasting collar, a pleated skirt, a cardigan, a cotton top with a ruffled collar, a structured blazer, and corduroy pants.
For the campaign, Holstein conscripted photographer Hanna Tveite, who also recently welcomed her first child. It features Holstein’s newborn son, “capturing the essence and heart of this collaboration,” according to Khaite.