Rita Ora stars in ‘London After Hours’ campaign for Pepe Jeans London

Pepe Jeans London has chosen singer-songwriter and actress Rita Ora to star in the denim fashion brand’s second campaign for its AW23 season.
Continuing the ‘I Love London’ storyline, Ora takes centre stage in the new ‘London After Hours’ campaign.

“Inspired by the vibrant energy that fills the streets of London after dark”, the campaign “captures the essence of the city’s nightlife”.

Set in London members club ‘Upstairs at Langan’s’, the campaign “radiates sophistication”, we’re told, while showcasing the Pepe Jeans AW23 Holiday Edit’s standout pieces. 

It includes an allover sequinned shirt, little black dress and a sparkly crop top paired with satin palazzo pants, as Ora “embodies the spirit of the London night”.

The denim pieces in the capsule have also been given the sparkle treatment, with a sequin-seamed denim jacket and tapered jeans emblazoned with rhinestone detailing down the leg.

Styled by British Vogue Fashion Director Julia Sarr-Jarmois, the imagers were shot by Dan Jackson, while Lee Swillingham and Stuart Spalding from Suburbia provided their creative direction.

The campaign video is set to Rita Ora’s track ‘Don’t Think Twice’ from her recently released album ‘You & I’.