Christie Brinkley launches new apparel brand in partnership with Xcel Brands

Xcel Brands has teamed up with supermodel, actress, and entrepreneur, Christie Brinkley to launch a new lifestyle and apparel brand.  

Dubbed ‘Twrhll’, the line is poised for distribution in both retail and livestream channels, with the anticipated launch scheduled for the spring of 2024.

In this role, Brinkley, will serve as the brand’s public face and voice. In particular, she will appear on broadcast and streaming services to connect directly with consumers and share the brand’s vision.

Brinkley has appeared on more than 500 magazine covers worldwide. As one of the most famous Sports Illustrated Swimsuit Icons, Christie, 69, returned to the pages of SI Swimsuit in recent years. As an entrepreneur, her other businesses include Christie Brinkley Authentic Skincare, hair extension collection and an organic prosecco line.

“I’m thrilled to partner with the team at Xcel Brands to collaborate and launch Twrhll, a brand inspired by my many years in fashion and the timeless style of my home, Towerhill. We aim to focus on inclusivity and fun fashion,” said Brinkley. 

“I want to inspire women at any age and with any body type to confidently wear products that support their individual characteristics. Twrhll is a brand specifically tailored to these efforts and I am excited to connect personally with consumers across retail and livestream channels.”

Alongside the upcoming Twrhll by Christie Brinkley, Xcel Brands also owns various successful brands such as C. Wonder by Christian Siriano, Halston, Judith Ripka, and Logo by Lori Goldstein. Furthermore, Xcel Brands holds stakes in Isaac Mizrahi and Longaberger.

“Christie is an icon, whose timeless elegance remains at the forefront of fashion,” said Robert W. D’Loren, chairman and chief executive officer of Xcel Brands. “She is the perfect partner for Xcel Brands, as we continue to build a dynamic roster of brands supported by vibrant personalities that drive our retail strategy and establish powerful connections to consumers through live-selling channels.”