Saint Laurent opens flagship boutique on the Champs-Élysées

Saint Laurent has unveiled its new flagship on avenue des Champs-Élysées in Paris, introducing the new design concept driven by the brand’s creative chief Anthony Vaccarello that aims to create “a sense of discovery” while also celebrating the original architectural elements of the space. 

It’s the label’s largest flagship and is housed in a historic building on one of the best-known thoroughfares of Paris. Its carries the house’s complete offering, including men’s and women’s ready-to-wear, handbags, shoes, accessories, and fine jewellery. A “special assortment of items has been curated for the space, reflecting its elevated nature”.

The boutique has a restored Haussmannian facade that “announces the arrival of Saint Laurent’s latest interpretation of modern luxury”, while the “striking, luminous interior features a series of unique spaces that flow naturally and create an engaging experience for clients”.

The interior concept is completely new for the brand. The large space features “a tension between rough textures and precise details” and we’re told it generates “a new paradigm for a luxury shopping environment”. 

The company said it’s both “raw and refined” and the “thoughtful design guides visitors through distinct but unified rooms”. 

Marble displays “frame the brand’s collection items as precious objects while encouraging clients to engage with the products on view”. 

It also includes a double-height foyer featuring a neon light sculpture by artist Cerith Wyn Evans, commissioned by Saint Laurent, as well as several Donald Judd furniture pieces. 

And there’s “a variety of sensuous surfaces and curving staircases in black-lacquered wood, and a serene private garden accessible to clients”.
 
“I wanted to realise one of Yves Saint Laurent’s wishes when he arrived in Paris and said he wanted his name to be written in fiery letters on the Champs-Élysées,” Vaccarello said of the new location.