Clean beauty brand Iris&Romeo announced on Tuesday a Series A partnership backed by True Beauty Ventures, as well as its expansion into Sephora.
Iris&Romeo has gained recognition since its establishment in 2019, championing thoughtful, multi-functional hero products tailored for the beauty minimalist.
The company plans to leverage the Series A capital to enhance retail readiness by optimizing supply chain efficiencies, creating brand-first content, and making strategic hires to complement its existing top-tier team.
“We are thrilled to bring on True Beauty Ventures as our Series A lead. Rich and Cristina’s expertise in the early stage beauty space is unparalleled. Having Cristina on our board will be incredibly valuable as we scale,” said CEO Tara Desai, who joined Iris&Romeo in 2022, after working for brands such as Estee Lauder and Marc Jacobs.
”This Series A funding will unlock the brand’s ability to reach more consumers. Our existing customer base is exceptionally loyal. Strengthening our ability to reach her in more places will accelerate our growth, especially within our 35+ demographic.”
As part of its partnership with Sephora, Iris&Romeo’s hero essentials are scheduled to debut on Sephora.com on December 26th, featuring acclaimed products such as the award-winning Weekend Skin SPF 50 and the cult-favorite Best Skin Days.
“Launching at Sephora is a pivotal moment for our brand. It gives us an opportunity to tell our story on a bigger level and for a whole new group of customers to try our products and fall in love,” said founder Michele Gough-Baril. “For me personally, it’s a dream come true moment because I’ve worked with Sephora for many years on other brands, and to do it now with the brand I founded is beyond exciting.”
Amy Abrams, VP merchandising, makeup at Sephora, added, “We’re thrilled to introduce Iris&Romeo to our clients as a part of our growing clean makeup assortment. With its minimalist and simplified approach to beauty, Iris&Romeo offers multi-use products that are clean, high-performing, and seek to improve skin’s wellness with every wear.”
Copyright © 2023 FashionNetwork.com All rights reserved.