Lara Rosquët takes over Shopify France

Canadian sales portal platform Shopify has announced the appointment of Lara Rosquët as head of its French operations. Previously Head of France and Southern Europe, Emilie Benoit-Vernay has been appointed Director of Partnerships for Europe, the Middle East and Africa.

Lara Rosquët joined Shopify in 2016, having previously worked for the company as Director of Partnerships France and Head of Development EMEA. She takes on her new French responsibilities with a wealth of experience gained at Rocket Internet, Amazon and Kurt Salmon.

Emilie Benoit-Vernay takes on her new role after having led Shopify France since 2018. “The EMEA region plays a crucial role in Shopify’s ambitions to improve commerce for everyone,” says Emilie. The partner ecosystem is a key pillar of Shopify’s expansion.”

For the Canadian group, the EMEA region accounts for 27% of merchants using Shopify services, with sales in excess of $1.2 billion (€1.1 billion) in the 2023 financial year. Shopify boasts several million business customers in 175 countries, including Supreme, Le Tanneur, Balzac Paris, Mattel and Netflix.

Last May, Shopify announced that it was cutting 20% of its workforce and delegating its transport business in order to concentrate on its core business of online sales. In its 2023 financial year, revenues rose by 26% and profits by 28%.