Clinique launches in the U.S. Amazon premium beauty store

Dermatologist-backed skincare and makeup brand Clinique announced on Wednesday its debut on the U.S. Amazon Premium Beauty store.

Clinique is the first of a select few brands within The Estée Lauder Companies’ portfolio who will open a storefront in the U.S. Amazon Premium Beauty store in the coming months.

Amazon customers will have access to a wide array of Clinique’s skincare, makeup, fragrance, and men’s products, including bestsellers such as Dramatically Different Moisturizing Lotion+, Moisture Surge 100H Hydrator, and Clinique Smart Clinical Repair Line. Additionally, iconic products like Even Better Makeup, High Impact Mascara, and Clinique Happy fragrance will also be available.

“We are thrilled to be strategically expanding our consumer reach in the U.S. as a select few Estée Lauder Companies brands open dedicated storefronts in Amazon’s fast-growing Premium Beauty destination over the coming months, starting with Clinique today,” said Fabrizio Freda, president and chief executive officer, The Estée Lauder Companies.

“Clinique launches with its dermatologist guided skincare and makeup products, which can be quickly delivered to consumers’ doorsteps, along with engaging and educational features such as our Clinique Skin Analysis tool.”

Visitors will have access to Clinique’s allergy-tested and fragrance-free products, including insights into formulations, clinical testing, product comparisons, and regimen recommendations. 

A highlight of the launch is the newly created Clinique Skin Analysis tool, crafted in collaboration with Clinique’s Guiding Dermatologists. This interactive questionnaire will tailor skincare regimens for consumers, streamlining their skincare journey with personalized product recommendations available for purchase directly from Amazon’s Premium Beauty store.

“We are delighted to introduce Clinique to new consumers in the U.S and make it accessible for the beauty-savvy community in the Amazon Premium Beauty store,” added Michelle Freyre, global brand president, Clinique. 

“This new brand experience will complement the high-touch, in-store experience our consumers already receive with our Clinique Consultants in the stores of our long-term retail partners throughout the U.S. Education has always been an integral part of Clinique and we are excited to bring this aspect of our brand to Amazon customers in the U.S.”