Meet Juliana Salazar— creative director, stylist, brand strategist and tastemaker. Her resume is stacked with diverse projects from styling for brands like Comme Si and Aimé Leon Dore to collaborating with Nike to bring the Nike Style Lounge™️ NYC to life, working with Ganni to establish their U.S. presence, conceptualizing the “Play RA” shopping experience for jewelry brand Roxanne Assoulin, and most recently partnering with Kimaï on a lab-grown tennis bracelet—it’s no surprise that brands tap Salazar for ideas.
The mood boards she curates on Substack feel like present-day Tumblr, and the creative inspiration she shares online puts followers onto her taste in architecture, music, design, and style; take for example, these crystal-studded Crocs she wore (pre-Simone Rocha Crocs). She has a selective eye, and her taste in jewelry is no different, namely when it comes to colorful, candy-like jewelry— a trend she was known for popularizing.
In the midst of a move from Los Angeles to London, Salazar takes our call from her hometown of Miami, where she is helping with the branding for friend’s store called Grove Grocer, a venture close to her heart. “Right now I’m very focused on taking on projects that I am really passionate about and that I really feel connected to in some way.” she says about new projects breaching into the lifestyle and hospitality industries, “My work and life are so intertwined, they’re never not going to be, so I think it’s just important to have a good time while I’m working.”
We chat about a funny connection— my friend and fashion editor at GQ, now lives in the exact apartment she once lived in New York in 2021 while working as a freelance stylist and Social Media Director at Hirshliefers (Lori Hirshliefer being not only her previous boss, but also a recent subject of this very Vogue’s Valuables series!). “Does it still have the checkered floors?” she asks about the apartment, “I put those in!”
After speaking in length about jewelry, it’s clear she’s passionate about the subject. We talk about jewelry as a vessel for ordinary clothes to look non-slobbish, the versatility of a really good brooch as a jacket pin or a pendant, the conflict of gatekeeping, and how colorful jewels can actually function as an every-day neutral. Here, we delve deeper into Salazar’s jewelry style and personal collection as she gives Vogue a glimpse into her taste.
Vogue: How does jewelry play into your everyday life?
It’s funny because I think I’m quite low maintenance in that I don’t swap out my jewelry, I always wear the same thing. I feel like for most people my everyday jewelry is not low maintenance, I guess. I wear these little crystal earrings [Salazar points to a pair Completedworks earrings] even when I’m working out.