Authentic Brands appoints new Brazil head

Authentic Brands Group announced the appointment of Bruno Pedroso de Almeida to the role of vice president, head of Brazil.

In his new role, Pedroso de Almeida will spearhead the brand management firm’s strategies throughout the region, accelerating growth and expanding Authentic’s footprint in Brazil. Based in São Paulo, he will use his knowledge of the region and his leadership skills to enhance Authentic’s presence and boost business growth in the area.

“I am pleased to join Authentic and lead the charge in Brazil. By leveraging my experience throughout the region and by collaborating with the talented team, I look forward to creating growth-driving opportunities that strengthen Authentic’s position as a leader in brand development and marketing in this dynamic landscape,” said Pedroso de Almeida.

With more than 20 years of experience in brand development and distribution, Pedroso de Almeida has held several leadership, most recently at VF Central and South America, where he played a pivotal role in devising and executing strategic distribution partnerships that enhanced the company’s presence across various markets and channels.

“We’re thrilled to welcome Bruno to Authentic’s LATAM team,” said Neal Seideman, president of Latin America at Authentic. “Brazil represents a strategic market for us, and we see great potential to increase presence for Authentic’s portfolio throughout the region. Bruno’s expertise will be instrumental in seizing new opportunities and fostering strong partnerships to drive our brands’ success.”
 
Last month,  Authentic said it had sealed the deal to acquire U.S. apparel brand Champion for slightly over $1 billion. The transaction is anticipated to be finalized by late May or early June. In early April, the company also appointed its first-ever Australia and New Zealand head.