UC regents hit UCLA with $10m subsidy for Cal but shorten timeframe

The University of California Board of Regents came down hard on UCLA on Tuesday by ensuring that it will pay $10 million a year to Cal’s athletic department — a move designed to compensate the Bears for revenue lost because of UCLA’s move into the Big Ten and the subsequent collapse of the Pac-12.

But the Bruins emerged from the meeting at UC Merced with a partial victory as the special committee on athletics narrowed the payment timeframe from six years to three. The $30 million total subsidy will begin in the 2024-25 academic year and end in the summer of 2027, at which point the regents will revisit the issue.

The committee’s decision is on the agenda for Thursday’s meeting of the full board under a heading titled: “Committee Reports Including Approvals of Recommendations from Committees.”

The narrowing of the timeframe from UC President Michael Drake’s original six-year proposal followed a discussion on the roiling landscape of college sports, where the NCAA’s economic model is under legal assault and the major conferences are expected to implement a revolutionary revenue-sharing plan with athletes.

“The landscape is turbulent,” Cal Chancellor Carol Christ told the regents during the open session.

Nathan Brostrom, the UC’s chief financial officer, led the discussion as several members of the special committee on athletics expressed concerns over what is being framed as a “contribution” from Westwood to Berkeley.

Regent Keith Ellis addressed his “strong reservations because of the precedent it sets where we take from one campus and give to another.”

At one point, Regent Richard Sherman suggested that the payment timeframe be reduced to one year.

Chair Richard Leib countered by noting that the disparity in revenue between the UCLA and Cal athletic departments “has gotten a lot worse” since the regents approved the concept of a contribution of between $2 million and $10 million in December 2022.

The Bruins are expected to receive approximately $60 million per year through 2030 from the Big Ten’s media rights agreement with Fox, CBS and NBC.

Meanwhile, Cal was forced to enter the ACC following the demise of the Pac-12. In their new home, the Bears will receive about $10 million annually for seven years — or about 30 percent of what the ACC’s full-share members receive — before their distributions ladder up in the 2030s.

The size of UCLA’s annual support payment is based on a roughly $50 million disparity in the media-rights revenue between the campuses.

However, the subsidy won’t solve Cal’s financial woes.

The Bears reported a $2.7 million operating surplus in the 2023 fiscal year but needed approximately $34 million in support from the central campus to sneak into the black.