Filofax goes digital with app option

FLB Group, the UK-based time management company, is bringing its still-massively-popular Filofax organiser/diary that features a ring binder and refill pages, into the digital age with QR code technology.

It means that the once must-have accessories, which contain a wealth of information and are still the preferred option for millions of people, will now connect to personal devices which will ping electronic reminders based on what’s jotted down in the Filofax pages.

With the Reminder App, a scan of the QR code on each of the diary pages will make notes and list tasks, set reminders and send notifications “effectively transforming the personal organiser into a personal assistant”.

Susan Graham, Managing Director at FLB, the parent company which has a manufacturing facility at Dalkeith in Midlothian, Scotland, said: “Filofax has always been the personal organiser of choice for busy but discerning people, and this latest advance in our technologies enhances its capabilities to a remarkable degree.

“In an age when sustainability and renewables are such hot button topics, it is hardly surprising that Filofax is still the market leader for organisers and, while our main market is still the UK, sales are growing significantly in the US, where our heritage is less well known but our quality and technical innovation is greatly appreciated.”

The company has a significant presence in UK retail and sells through major outlets such as John Lewis, Amazon, Waterstones, independent stationers and booksellers, and the gift shop element of garden centres.