Divi Scalp & Hair Health expands into Ulta Beauty at Target

Science-backed hair care brand Divi Scalp & Hair Health has announced its expansion into over 500 Ulta Beauty at Target stores and online. 

Founded in 2021 by influencer and entrepreneur Dani Austin, Divi launched with its iconic Scalp Serum, which sold out in just two hours and generated nearly $40 million in revenue during its first year. Since then, Divi has rapidly expanded its product lineup to include shampoos, conditioners, and a new, record-breaking dry shampoo.

“I am absolutely thrilled to bring Divi to Ulta Beauty at Target,” said Austin. 

“This is a real full circle moment for me – I was inspired to create Divi while shopping in the haircare aisle of Target with my daughter Stella. That seemingly run-of-the-mill Target trip actually inspired me to start my own business, which has grown beyond my wildest imagination. Expanding into Ulta Beauty at Target enables Divi to support so many more individuals on their hair health journeys, and for me, that is a real dream come true.”

This expansion solidifies Divi’s omni-channel presence in the fast-growing haircare market, ensuring broader consumer access to its innovative products. The Divi product assortment now available at Ulta Beauty at Target includes Scalp Serum, Volumizing Shampoo, Volumizing Conditioner, 3-in-1 Leave-in Conditioner and Dry Shampoo. 

“Since Divi’s retail debut through Ulta Beauty’s emerging brand platform, Sparked, we’re thrilled to continue to support the brand’s growth as they enter this exciting next chapter,” added Monica Arnaudo, chief merchandising officer at Ulta Beauty. 

“Much of Divi’s success is rooted in Dani’s personal journey with hair loss and her genuine mission to provide effective hair and scalp care solutions for so many individuals – wherever they may be on their haircare journeys. Beyond the products, Dani also uses her platform to advocate for those who are facing similar challenges, fostering a community centered around discussion, feedback and authentic connections. As Divi expands their retail footprint to Ulta Beauty at Target, we’re thrilled to introduce even more guests to the brand’s holistic hair care solutions.”