Beauty brand Nars debuted on Monday its new Explicit Lipstick collection with a campaign that stars three new global ambassadors of the Shiseido-owned brand – Ciara, Pom Klementieff, and Camila Morrone.
The new Explicit Lipstick pays homage to the French cosmetics brand’s original lipstick launch, some thirty years ago, under the helm of founder, François Nars. The new lipstick boasts 36 shades and features rosehip seed oil and the brand’s ‘Luxe Comfort Complex’, which contains hyaluronic acid.
Celebrating the debut, a new Nars print and digital campaign featuring its new ambassador trio has also launched. The film depicts Ciara, Klementieff, and Morrone representing three separate shades of the lipstick – Rendez-Vous 805, Unauthorized 863, and Liaison 821 – and shows the celebrities acting out the personas attached to each colour way, covering revenge, seduction, and risk-taking, among others themes.
“Part of Explicit’s magnetism lies in its mystique. Our Explicit women reveal what they want, when they want. You can ask, but she may never tell,” said Nars, about the campaign.
Ciara is an American music artist and performer, who has sold more than 23 million records and 22 million singles worldwide. The artist is also an entrepreneur, leading ventures in spirits, beauty, fashion, and entertainment. In 2023, she made her film debut as Nettie in the Oscar-nominated movie, The Color Purple.’
“Artist. Entrepreneur. Mother. Icon. Ciara has been captivating audiences with her bold performances since her debut in the music scene, electrifying stages with her powerful energy,” said Nars, in a press release, adding, “Dynamic and ever evolving, she has always used makeup as an extension of her creativity and self-expression possessing an undeniable allure that François Nars has always considered essential for evoking desire.”
Klementieff is an actress known for her varied roles in cinema. Most recently, the star has featured in global film franchises like ‘Guardians of the Galaxy’ and ‘Mission: Impossible’.
“Pom is a rebel and an adventure-seeker, she is as punk as she is polished, embodying the dualities that are core to Nars’ daring commitment to doing things differently,” continued Nars.
Likewise, Morrone is an actress best known for her performance in short series, ‘Daisy Jones and the Six,’ where she celebrated her first Emmy nomination in 2023.
“As an accomplished actress and frequent red-carpet stunner, celebrated for her poised sophistication, she embodies the timeless allure that François Nars has always cherished,” added Nars. “She maintains an air of mystery, showcasing confidence as she takes the wheel and drives her career forward.”
The Explicit Lipstick collection is available via Nars retail channels from July 29.
Founded in 1994 by François Nars, Nars was acquired by Japan’s Shiseido in 2000.
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