Steph Curry looks to go all out with Under Armour product line

Fresh off leading the US to an Olympic gold medal in basketball, NBA star Steph Curry is looking to go all out on his product line with Under Armour. 

“I’m part of the design, the evolution of the line and I’m excited that this is something that can continue even after done playing basketball,” Curry said at Bloomberg Power Players New York. 

Curry recently signed a one-year, $62.6 million contract with the Golden State Warriors, alongside growing his sportswear brand with Under Armour. The line spans shoes to apparel, and last year he signed a contract extension with the company.

As part of the arrangement, he became president of the Curry Brand. In April he was granted $75 million in stock as part of his compensation package, according to regulatory filings.

Under Armour has had a rough couple years and brought back Kevin Plank, the company’s founder, as chief executive officer earlier this year.

“Look, new headquarters don’t sell shirts and shoes,” said Plank. “That takes people, it takes thoughtfulness, it takes strategy, it takes teamwork. So culture is probably one of the most important things that we drive. It’s where I’m really focused.”