WANG AND CHOO: Jimmy Choo has appointed Chinese actor, singer and motorcycle racer Wang Yibo as a global brand ambassador.
Sandra Choi, creative director at Jimmy Choo said: “Wang Yibo possesses a dynamic amount of talent; he’s a multidisciplined creative with an admirable work ethic. He embodies the essence of the Jimmy Choo man, confident and daring, with an inspiring zest for life.”
Feeling honored to join the Jimmy Choo family, Wang said he has always “admired the creativity and craftsmanship of the collections, which allow me to express my personality and style.”
Wang Yibo
Courtesy of Jimmy Choo
Wang’s announcement was accompanied by a campaign shot in Shangai, in which he sports the Diamond Tote, the brand’s latest “It” bag, alongside footwear and accessories from the fall 2024 collection.
Wang started his career as a member of the K-pop boy band Uniq, and has gone on to become one of China‘s most marketable male stars with more than 40 million followers on Weibo. His name logs more than 280 billion impressions on Weibo, and 6.4 billion views on Xiaohongshu.
Wang Yibo
Courtesy of Jimmy Choo
In his role as a global brand ambassador, Wang joins Chinese actress and singer Victoria Song and Mi-Yeon of the K-pop group (G)I-dle.
Wang also serves as a brand ambassador for Chanel, Loewe, Lacoste, Shu Uemura, Chinese sportswear giant Anta and Audi, among others.