Scotch & Soda taps Joe Jonas as first global ambassador

Amsterdam-based fashion brand Scotch & Soda has unveiled its Fall-Winter 2024 campaign, featuring its first brand ambassador Joe Jonas.

As the face of the campaign, Jonas models both the mainline Scotch & Soda collection and an exclusive capsule co-designed with the artist himself.

The capsule collection features bold colors, prints, and premium fabrics that reflect both his style and the brand’s signature aesthetic. It includes a mix of men’s and unisex clothing including workwear jackets, ringer tees with custom graphics, two piece sets, sport-inspired polos and accessories including trucker hats and printed scarves.

“Our aim with this collaboration was to create a dynamic capsule that felt elevated and authentic while keeping the core spirit of the brand intact, and I believe we achieved just that,” said Eran Kaim, chief product officer. 

“Joe’s unique creative eye and distinct sense of style, married with the expert design in the core categories that Scotch & Soda is known for, which includes denim, knitwear and tee’s, which has proven to be just the perfect combination and we’re very honored to bring his vision to life.”

Jonas added: “As a longtime fan of Scotch & Soda I am excited to share the collaboration we have created with the world. The creative freedom that I was given made this such a fun and rewarding experience, so I’m really looking forward to launching the collection.”

Scotch & Soda was acquired by Bluestar Alliance just last year, who aims to reinvigorate the brand. The Fall 2024 campaign marks the start of a bold new era for the brand. 

“Joe Jonas is one of the most dynamic, creative voices of his generation. The launch of this partnership is a fundamental component of Scotch & Soda’s growth; and allows us to celebrate incredible artistic talent, while exposing new consumers to the brand in the U.S. and around the globe. We’re honored to be in partnership with such a creative and well-regarded artist such as Joe,” said Joey Gabbay, CEO of Bluestar Alliance.