Macy’s launches new contemporary menswear brand, Mode of One

Macy’s introduced on Thursday a new contemporary menswear brand, as part of the company’s ongoing private brands reimagination. 

Dubbed ‘Mode of One’, the collection includes everyday essentials and statement designs, created with a focus on fits and proportions. For the launch collection, Macy’s collaborated with graphic designer Tyrell Waiters and Ouigi Theodore, founder of The Brooklyn Circus, who served as the stylist for the inaugural collection.

Inspired by influences such as street style, art, sports, music, and technology, Mode of One’s debut collection features over 140 items, including everything from hoodies and graphic tees to cargo pants and suiting. Prices range from $24.50 to $159.50, with sizes from S to XXL and waist sizes from 30 to 40.

Macy’s spent over two years developing the brand, conducting extensive research on men’s style preferences.

“Mode of One represents our commitment to offering contemporary menswear that celebrates the individuality of the modern man,” said Emily Erusha-Hilleque, SVP, head of private brands at Macy’s. 

“We are strengthening our fashion leadership in our brand portfolio, designing brands rooted in the customer’s voice and anchored in elevated trend, quality and cultural relevancy. We are excited to introduce Mode of One to our customers and look forward to seeing how they make it their own.”

The collection launches with a social-first campaign, starring New York Knicks players Jalen Brunson and Josh Hart as ambassadors. The campaign also features creators like Atlanta-based barber VicBlends and acclaimed chef Kwame Onwuachi.