Nothing beats an icy ginger beer on the beach.
And summer is around the corner, so get ready to bask in the golden glow with a sip of beloved Aussie alcohol brand FELLR’s latest creation, FELLR Alcoholic Ginger Beer.
Crafted for that magical golden hour at the end of a warm summer’s day, FELLR Alcoholic Ginger Beer is made with real Queensland Ginger and a touch of golden fizz.
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This four per cent ABV, low-sugar, low-calorie easy drinker is set to be Australia’s most sessionable Ginger Beer, launching nationwide this September.
And you can try it with an awesome ‘Try me for $3’ at all BWS and Dan Murphy’s stores nationwide.
FELLR is already known for its award-winning Seltzers and is expanding into the beer category to bring a fresh take on a beloved Aussie classic.
Their watermelon seltzer is pretty hard to beat.
While FELLR’s Seltzer range reigns over seaside picnics and beer gardens, FELLR’s Ginger Beer taps into that special time when the sun sets, that golden glow appears, and the fun with friends begins.
Happy Hours are good but Golden Hours are better with this refreshing 103-calorie ginger beer.
FELLR Alcoholic Ginger Beer balances the subtle heat of real Queensland ginger with the delicious sweetness and freshness Aussies love, with a fraction of the sugar.
The ginger beer packs a punch with its full-bodied flavour and each serving of FELLR Ginger Beer contains real ginger juice adding to its quality.
FELLR was born during the pandemic, thanks to drinks marketing maestros Andy Skora and Will Morgan.
They launched the brand in June 2020 while locked down in their apartments, and it’s since skyrocketed to become Australia’s number one independent hard seltzer brand.
They’re on track for a whopping 50 per cent annual growth and expected to sell over five million tins and schooners this year alone.
FELLR Co-Founder Will Morgan said: “We are thrilled to be expanding the FELLR brand into new categories with our Alcoholic Ginger Beer.”
The Co-Founder explained that FELLR’s Ginger Beer aligns perfectly with the brand’s mission to create “innovative, low-sugar, high-quality drinks that suit a modern culture of drinkers.”
Other FELLR Co-Founder Andy Skora said that they have created a “a liquid that has more complexity due to our traditional ginger beer taste profile, while lowering the sugar and increasing the sessionability. FELLR Ginger Beers ticks all the right boxes for consumers.”
Try FELLR Ginger Beer now for only $3 at BWS & Dan Murphy’s or grab yourself a 6-pack for only $26.
Please remember to always drink responsibly.