Anya Hindmarch has busy year, sales jump

Anya Hindmarch — or more accurately her company A.S.H.S. Limited — has filed its accounts for the year to the end of January and the news appears to be good with sales and profits rising, although the company still made an operating loss, albeit one that was smaller than the previous year.

Sales rose 18% to reach £24.1 million and gross profit was up 20% at £14.5 million. EBITDA was positive to the tune of £0.1 million after a loss of £0.7 million the year before. And the operating loss narrowed to £0.7 million from £1.4 million in the previous 12 months.

The designer bought back control of her company in 2019 and embarked on a turnaround despite the unavoidable challenges caused by the pandemic at the time. A key part of this was the launch of its major central London project The Village in May 2021, which is the groundbreaking retail concert made up of six neighbouring (and ever-evolving) stores that focuses on a different part of the label’s DNA.

Key to this is The Village Hall shop that changes every six weeks into a new creative concept. During the year in question it hosted several concepst including a Japanese stationery store, the hugely popular Ice Cream Project, a wellness concept centred around sleep and the return of Anna’s Grotto at Christmas. It also housed the launch of Anya Life, a new lifestyle pillar that now sits within its own shop at The Village and is being rolled out through global pop-ups with wholesale partners.

And the company said that based on the success of the Labelled shop at The Village, the brand has also started to roll out dedicated spaces for this range with key partners globally, including Selfridges and Harrods, Hong Kong’s Lane Crawford and Isetan in Japan. Select Village Hall activations are now also happening with chosen partners globally.

The brand also launched its first collaboration with Uniqlo in November.

The company didn’t share any details about current trading.