Wrinkles around the eyes, whether on the lids, in the corners, or between the brows, can significantly age your look.
Facial expressions such as talking, smiling, and laughing are all contributors to the development of wrinkles, especially around the eye area, which are notoriously difficult to avoid.
While it’s common knowledge that a robust skincare routine is essential for maintaining skin elasticity, makeup offers an immediate solution to conceal crow’s feet and other fine lines on mature skin.
For long-term care, experts recommend using products rich in hydration and collagen-stimulating ingredients to fend off these common signs of ageing. However, makeup, including blusher, concealer, foundation, and eyebrow enhancers, can be employed to diminish the visibility of fine lines.
My Face Cosmetics’ specialists advocate for a blend of eyebrow enhancers, primers, and concealers as the most effective approach for masking “deep” wrinkles near the eyes.
They advise: “If you’re looking for an easy way to hide wrinkles at home without leaving too big a hole in your bank account, turn to makeup. Although temporary, makeup is a great way to make your wrinkles near-invisible.”
While any makeup can help to smooth out skin tone and texture, the beauty gurus specifically recommend silicone-based primers and lightweight facial correctors for optimal results.
The My Face Cosmetics team advised: “A silicone primer followed by a light coverage foundation should help to mask the severity of your lines. The clever use of colour concealers can also help to lift away the darkness and shadows caused by wrinkles, giving your face a smoother and more even appearance.”
Caitlin Picou, makeup artist and owner of Kismet, a boutique cosmetics brand, explained the allure of silicone-based primers: “If you think of the wrinkle as a small valley, the silicone fills that valley, creating a smoother surface for you to apply your foundation.”
She emphasised that the “best way” to apply it is with your hands or a small brush, warning that a sponge would simply absorb the product.
For those seeking to cover up signs of ageing, powders are a no-go as they tend to settle into fine lines. Instead, lightweight liquid formulas are recommended.
Beauty balms (BB creams) and tinted moisturisers could be viable options for less pronounced wrinkles, while satin, liquid products offer better coverage for deeper lines.
It’s crucial to moisturise before layering on primer and foundation to ensure the makeup sits properly on the skin and remains in place. For optimal results, allow a few minutes after moisturising before applying primer to let the skin become “tacky”.
For a subtle touch of foundation or concealer, beauty gurus recommend using a pristine, fluffy brush to gently work the product into your wrinkle creases.
To tackle signs of ageing beneath the eyes, cosmetic experts suggest that dabbing a lightweight, reflective concealer into the crease is an effective method for camouflaging them without piling on too much makeup.
But it’s not just about smoothing out the texture of wrinkles to mask crow’s feet and other fine lines. Even the way you style your eyes and brows can significantly alter how pronounced wrinkled skin appears.
Minneapolis-based makeup artist and beauty blogger Hillary Kline advises against false lashes if you’re aiming to downplay “saggy eyelids” or crow’s feet.
She recommends: “To give your lashes a boost, reach for an eyelash curler and mascara instead. Curling your eyelashes can help give the lashes more volume and definition, which will help disguise wrinkles.”