Naomi Watts’ Stripes Beauty launches on QVC

Stripes Beauty, a pro-aging beauty brand created by actress and entrepreneur Naomi Watts, has launched on QVC. 

As part of the partnership, the collection is now available on QVC.com and will premiere on-air on Friday. Stripes Beauty’s assortment at QVC includes best-sellers such as the Vag of Honor Hydrating Treatment, The Power Move Hydrating & Plumping Facial Serum, Dew As I Do Brightening & Hydrating Cream, and The Full Monty Vitamin C Body Oil.

Designed to address the needs of women navigating perimenopause and menopause, the brand, launched in 2022, offers science-backed solutions to support women through these natural life stages, helping them feel confident and empowered.

“Stripes Beauty was born out of Naomi’s personal experience navigating menopause at an early age,” said Anna Baker, vice president of beauty and GMM for QVC. 

“She saw a need for products that help address the physical and emotional changes that come with this natural life stage, but also wanted to eliminate the stigma around menopause and ignite conversation. At QVC, we cater to women over 50, many of whom are also navigating their own menopause journeys and looking for solutions to help address their beauty needs. We are proud to provide a platform for Naomi to bring these important conversations to our customers, to make them feel that they aren’t alone in this journey, and to inspire them with these innovative products.”

Watts, who is also a QVC Quintessential 50 (Q50) Ambassador, joins a group of women over 50 who are driving QVC’s Age of Possibility initiative. The Q50 includes hosts, celebrities, and entrepreneurs who help shape QVC’s programming and product offerings. 

“I created Stripes Beauty to help women prepare for and navigate the changes in their body, hair and skin that come with the natural aging process. While menopause may be a part of midlife, midlife is a lot more than just menopause,” said Watts. 

“We deserve to be seen and supported – this is the age of possibility, and I am excited for the opportunity to bring these solutions to even more customers through our launch on QVC.”

Stripes Beauty was acquired by private equity firm L Catterton earlier this year. It was previously owned by synthetic biotechnology company Amyris, which filed for bankruptcy last August.