Boohoo heads to Texas for Reece Weaver collab

Affordable fashion giant boohoo has signed celebrity American dancer Reece Weaver as the face its latest exclusive collaboration.

The breakout star of Netflix’s America’s Sweethearts: Dallas Cowboys Cheerleaders fronts the ‘Boohoo x Reece Edit’ featuring 20 looks across 40 pieces, “capturing Boohoo’s dedication to delivering trend-forward, accessible fashion for today’s modern consumer”.

The just-launched collection, which combines athleisure, activewear, and everyday looks, was selected by Weaver, “reflecting her dynamic personal style and commitment to impeccable detail”.

“Designed to seamlessly transition from everyday wear to more active pursuits”, the collection “exemplifies Boohoo’s vision of fashion as both functional and expressive, offering trend-forward versatility for every occasion”.

Erika Soto, Boohoo Senior Brand executive, said: “we’re committed to staying at the forefront of fashion, delivering pieces that capture the spirit of today’s trends while looking ahead to what’s next.

The edit is available exclusively on us.boohoo.com with prices starting from $19 and sizes S to XL (2-14).