Golden Goose inaugurates Rome store, academy in Marghera

Italian luxury sneakers and ready-to-wear brand Golden Goose has celebrated the official opening of its new store in Rome, close to iconic Piazza di Spagna, with an event staged at the store on October 17, during the Rome Cinema Festival. The new Golden Goose address is located inside a historic palazzo in via Borgognona, boosting the brand’s presence in one of the world’s leading shopping destinations.

The new store’s interiors harmoniously blend the building’s original architecture with Golden Goose’s signature design elements, inspired by its Venetian headquarters and Italian DNA. The raw, unfinished walls contrast with mirrored surfaces adding a modern touch. The terrazzo flooring reflects the brand’s Venetian roots, while elevating the store’s refined interior design, whose industrial elements are offset by vintage furniture in recycled wood, alongside elegant mirrored furniture showcasing the latest Golden Goose products, including the Sunframes, Jewelmates and Essences lines.
 
The brand’s womenswear and women’s sneakers and accessories are on display on the first floor, including the new handbag collection, featuring the Venezia model, inspired by the geometric architecture of Saint Mark’s square. The Venezia handbag is available in medium and small size. It blends style with functionality and is customisable with a range of tassels, silk bandannas, charms, hand-painted messages and drawings, and other elements.

Within the store, Golden Goose has set up an artisanal co-creation workshop, offering customers the chance to interact personally with the brand’s artisans to customise their sneakers, clothes, and accessories. Customers can personalise the brand’s star emblem by choosing from a variety of materials, colourways, and decorations, including Swarovski crystals, leather, suede, and cowhide. Options such as hand-painting, embroidery and distressed treatments enable customers to create unique items. Additionally, the Bespoke programme allows customers to work directly with the brand’s shoemakers to create original sneakers. In the new store, Golden Goose is emphasising its focus on sustainability, offering shoe and garment repair services to extend the products’ lifecycle and reduce their environmental impact.
 
An iron staircase leads to the second floor, where customers can browse the latest menswear, sneakers and accessories collections, and enjoy the rooftop terrace.

In parallel, Golden Goose has inaugurated HAUS, its creative training academy. HAUS opened in October in the town of Marghera (where 20 years ago, in via dell’Atomo 8, Golden Goose began its fashion journey), in the municipality of Venice, and has been established to train a new generation of creative artisans, called Dream Makers by the brand. At HAUS, Golden Goose will stage specialist courses, including an annual programme focused on shoe repair and co-creation, combining traditional craft trades with a modern design curriculum.
 
Golden Goose has also partnered with Mygrants, an organisation that supports migrants, helping them overcome socio-economic barriers and building a more inclusive community.

In H1, Golden Goose recorded revenue of €307 million and adjusted EBITDA of €109.2 million, both up by 12% at constant exchange rates over the previous year. Private equity firm Permira still holds a majority stake in the brand, whose results confirm its solidity, despite the fact that in June it opted to postpone its Milan Stock Exchange listing. The EMEA and Americas regions respectively account for 48% and 38% of the brand’s total revenue, while Asia accounts for 14%. Direct-to-consumer sales accounted for 73% of Golden Goose’s H1 revenue, while 24% was generated via the wholesale channel.