Shoppers are going wild after The Ordinary re-introduced its cult classic best-selling Hyaluronic Acid 2% +B5 Serum.
The serum retails for only $9.50.
In February of this year, the brand reformulated the serum and added ceramides to the formulation, alongside some other tweaks to the product.
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However their community on social media, Ordinary.com and customer happiness channels made it clear they missed the original formula, because after all everyone has different skin and preferences.
The serum loved by millions is a lightweight, water-based serum that is a staple in any skincare regime.
The revolutionary hydrating formula was first launched in 2016 and has constantly delivered lasting hydration and skin support ever since.
Featuring four molecular sizes of hyaluronic acid, this serum penetrates multiple layers of the skin’s surface to boost skin hydration after only one week and sustains results after four weeks.
The original Hyaluronic Acid 2% + B5 will sit alongside The Ordinary’s next generation formulation, Hyaluronic Acid 2% + B5 and Ceramides – but what’s the difference?
The original formulation of Hyaluronic Acid 2% + B5 targets dryness and improves skin texture as well as strengthening the skin barrier.
And has four forms of hyaluronic acid for multi-level hydration.
Whereas the new formulation of the serum reinforces the skin barrier and locks in moisture with ceramides.
It also has five forms of hyaluronic acid for multi-level hydration and targets dryness while improving skin texture.
And visibly reduces the appearance of fine lines and wrinkles.
The original serum has glowing reviews on The Ordinary’s website.
“I will buy this serum until I die,” said one.
“This saved my skin,” added another.
“Absolutely outstanding,” said a third.
To find out more and to shop the product, head to The Ordinary’s website here.