(NewsNation) — As pop megastar Taylor Swift returns to the United States for the final leg of her “Eras Tour,” the Democratic National Committee is looking to target her audience with a new series of Snapchat filters, billboard signs and voter outreach.
The DNC is hoping to tap into the star’s pool of young people and get them excited about the election, kicking off with a mobile billboard on a boat near Swift’s concert venue in Miami and around the city.
Another Swift-themed DNC ad is a Snapchat filter, which denotes that the user is in their “Kamala Era,” and will prompt users to choose what they’re being “Fearless” for this November.
Options include reproductive rights, racial justice, student loan debt relief and more.
The filter will then give instructions on how to cast their ballot in November for the only candidate they say will put them first, Vice President Kamala Harris.
Swift endorsed Harris following her debate with former President Donald Trump,
Her favorability among Republicans plummeted in the weeks following, with Musk taking to X to react to her endorsement, writing: “Fine Taylor … you win … I will give you a child and guard your cats with my life.”
The GOP nominee joined in, posting “I HATE TAYLOR SWIFT!” just days after she announced her support for Harris.
Swift is just one of many entertainers who have publicly endorsed the Democratic nominee, with notable names like Cher, Megan Thee Stallion, Anne Hathaway, Geraldo Rivera and more.
On Saturday, Harris rallied alongside Lizzo in her home state of Michigan before joining forces with Usher in Georgia.