True Religion expands retail footprint across US with four new stores in 2024

True Religion announced on Wednesday the expansion of its U.S. retail footprint, with four new locations opening in popular centers across the country.

With the first store already opening on May 30 at Katy Mills in Katy, Texas, three more stores are slated to open next month including the North Star Mall in San Antonio, Texas on November 8, followed by Kings Plaza in Brooklyn, New York on November 15.

One week later, another True Religion store will bow in Orland Square in Orland Park, Illinois on November 22, rounding out the naughties brand’s expansion for 2024.

Our retail expansion strategy has always been built around our consumers,” said Michael Buckley, chief executive officer, True Religion.

“While we are very selective about where to open new stores, we’ve seen quite a bit of new demand on truereligion.com from shoppers in these markets. We know our customers in Brooklyn, San Antonio, Katy, and Orland Park will enjoy the physical shopping experience we have created for them as much as they enjoy the online experience.”

The four new stores bring the Los Angeles brand’s total number of physical stores to 51 in the United States.

Earlier this month, True Religion unveiled its holiday campaign, ‘Where Holiday Wishes Come True’, starring Megan Thee Stallion and Hunxho to promote its new holiday collection featuring drops throughout the season for both men and women.

In June, the fashion brand ​announced it is venturing into the jewelry market via two new licensees including K&M Accessories for women’s jewelry and NES Group for men’s jewelry.