Published
October 30, 2024
The Children’s Place has teamed up with Shein to launch on the global online platform.
As part of the partnership, The Children’s Place collection is now available on Shein in the US. Looking ahead, the brand will be available globally in a phased roll-out.
“As a brand with deep roots in providing exceptional value and trend-forward children’s apparel, diversifying our omnichannel strategies is a top priority,” said Claudia Lima-Guinehut, brand president of The Children’s Place.
“Our partnership with Shein allows us to seamlessly meet customers where they are – on digital platforms – delivering the convenience, value, and satisfaction they expect from us. This collaboration reflects our commitment to making shopping effortless, accessible, and exciting for today’s families.”
The partnership will extend The Children’s Place’s reach to millions of families online, delivering stylish, affordable children’s fashion directly to the fingertips of parents everywhere.
“We are thrilled to announce our partnership with The Children’s Place, helping them reach millions of customers around the world by offering their beloved products on Shein’s trusted and innovative global platform,” added Jessica Liu, vice president, global brand operations at Shein.
“This collaboration underscores our commitment to offering a wide variety of affordable, high-quality options for shoppers, and we look forward to continuing to integrate renowned brands like The Children’s Place into the Shein shopping experience.”
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