CeraVe expands into haircare

Skincare brand CeraVe is expanding into haircare.

Known for their dedication to skin health, CeraVe’s new range includes its first-ever Anti-Dandruff Shampoo and Conditioner, which aims to treat dandruff while preserving the scalp’s natural barrier. 

The line features CeraVe’s signature blend of three essential ceramides (EOP, NP, and AP), which are identical to those found in the skin and help restore the scalp barrier. These ingredients, combined with hydrating hyaluronic acid, deliver relief from flakes and irritation while leaving hair feeling soft, smooth, and nourished.

“As we looked ahead to the future of CeraVe, we felt that hair and scalp care were a natural progression for the brand,” said senior vice president & global head of professional sales and marketing for CeraVe, Tom Allison. 

“Working hand-in-hand with our dermatologists, we were able to create anti-dandruff formulas with skin-identical ceramides that are not only effective for gently and effectively cleansing and treating dandruff without disrupting the scalp barrier, but also leaves hair feeling healthy and soft.”

In addition to its anti-dandruff products, CeraVe is launching two non-medicated haircare options for those without dandruff, each designed to hydrate and strengthen hair with the same science-backed formulas. 

“CeraVe is proud to introduce a line of products, developed with our dermatologists, that reinvents hair and scalp care,” added CeraVe global general manager Melanie Vidal. 

“Dandruff is among the top 5 reasons people consult a dermatologist, and by combining in-depth research, L’Oréal’s hair expertise, and the knowledge of leading dermatologists, we’ve created inclusive and highly effective formulas that are gentle enough for everyone. We’re excited to be launching CeraVe’s first haircare range, offering healthy hair for all.”

CeraVe’s haircare range is available now on Walmart.com.