MIAMI MOMENT: Camille Miceli, Pucci’s vivacious artistic director, is bringing the brand’s zesty joie de vivre and colorful prints to Art Basel Miami Beach.
On Dec. 3, the Florentine house will host a private event at the Botanical Garden Miami Beach for clients, influencers and key opinion leaders.
A “fun fair” — featuring interactive games and playful activities — will kick off the event, which will segue into a full-on party animated by Disco Bambino, who specializes in Italo-disco from the late ’70s and early ’80s.
The brand invasion will be felt from the Miami Beach Convention Center — the main venue for the art fair, just opposite the Botanical Garden — to the streets and sidewalks, all of which will be “Puccified.”
“The American market is really big for us, so I thought, ‘Why don’t we do something?’” Miceli mused in a telephone interview, recounting some of the attractions to discover that night: photo stand-ins, magicians, fortune tellers and painting stations.
Camille Miceli
Giovanni Giannoni/WWD
Throughout the duration of the art fair, which runs through Dec. 8, Pucci also will be serving up gelato in a lounge area appointed with bean-bag chairs in groovy patterns. Collectors will also be furnished with Pucci tote bags in partnership with Art Basel Miami Beach.
The brand operates a boutique in Miami Design District.
Since being appointed to the creative helm of Pucci three years ago, Miceli has made immersive brand experiences at high-profile resort locations a signature of her tenure, from yoga classes in Capri to ski weekends in Saint Moritz.
Pucci has also staged fashion shows in Rome and Florence, birthplace of house founder Emilio Pucci.