Interparfums launches own brand and forecasts revenue growth in 2025

French licensed perfume specialist Interparfums expects revenue to grow in 2025 to “€910 million-€930 million” thanks chiefly to the launch of its own brand Solferino, targeted to the thriving collectable perfume market.

“With the Solferino collection, our own brand, we will have, after a development phase lasting two years, a unique and rich assortment, fully adapted to the high perfumery market. This is a first strategic step in the implementation of a new growth driver in a market that has been showing very strong expansion for several years,” said Interparfums CEO Philippe Bénacin, in a release published on Wednesday.

The Solferino collection comprises 10 fragrances, and will be launched “across an extremely selective retail network of some 100 doors initially.” Interparfums also said that “a first shop entirely dedicated to the brand, as well as an e-commerce site, are set to be launched later this year.”

“The launch of this new brand is part of the company’s medium-term development strategy in the extremely promising high perfumery market,” stated Interparfums, which will adopt the same strategy for the Moncler perfumes, “whose development will now be mainly based on strengthening the Les Sommets collection across the selective perfumery channel.”

Interparfums is also planning to develop new lines for some of its other franchises, notably Montblanc Explorer, Jimmy Choo Man, Coach Woman, Coach Man, Lacoste L.12.12 and Lacoste Original.

In fiscal 2024, Interparfums expects to achieve “renewed sales growth in excess of 10%,” reaching revenue between €880 million and €890 million, driven by the “remarkable performance of Lacoste’s perfumes.”

The group’s current operating margin “should exceed 19%” in 2024 and “again exceed 19%” in 2025, according to the release.