Farm Rio arrives in London’s Marylebone Village (#1682964)

Brazilian fashion and lifestyle brand Farm Rio is completing its 2024 London store expansion plan after arriving in the capital with its first ever standalone store in Europe in January. 

For the second UK standalone store Farm Rio has chosen the “charming and vibrant” neighbourhood of Marylebone Village. It has also taken a space at Harvey Nichols’ Knightsbridge department store.

Designed by architect Renata Gaia in collaboration with the brand’s creative team, the new space “continues the storytelling approach seen at the King’s Road location, bringing the lush beauty of Brazil’s fauna and flora to life”. 

Spanning 1,600 sq ft across two floors, the store houses multiple pieces of artwork, illuminated by two skylights “that create a bright, inviting atmosphere”.
 
As with past projects, Farm Rio has brought together some of its favourite collaborators, including French watercolour artist Dominique Jardy, while New York-based Honduran artist Rosalila contributes with a sculptural mirror made from natural palm fibres.

English artists Carlie Allan and Daniel Bland add the finishing touches with hand-painted golden accents on the window, back door, and arch blending Farm Rio’s signature prints with a classic European aesthetic.
 
The project also introduces striking new elements, including bronze sculptures created by artist Walmor Corrêa exclusively for Farm Rio.