Just Hype launches collection linked to NFL London Games

Sports fashion brand Just Hype is at the heart of the ongoing three-week National Football League (NFL) London Games, having launched an Adults and Mini Me Apparel collection to support this year’s participating teams.

Available at Just Hype’s London, Oxford Street pop-up store this week and online, it coincides with the just-played Atlanta Falcons vs Jacksonville Jaguars game at Wembley Stadium. It continues with the Jacksonville Jaguars vs Buffalo Bills at the Tottenham Hotspur Stadium on 8 October and the Baltimore Ravens vs Tennessee Titans (also at Tottenham Hotspur Stadium) on 15 October.

“Capturing the excitement and colourful vibrancy” of this year’s NFL London Games’ teams, the collection includes, T-shirts, hoodies and bomber jackets, showcasing designs encompassing bold team logos with the Just Hype’s DNA, we’re told.

On 5 October, Hype’s temporary store will be taken over by the NFL for a day-long public event. It will include opportunities to win tickets for the London Games, alongside personalisation opportunities for NFL merchandise.

As part of the wider collaboration, this year’s models for the drop include NFL Academy athletes, members of the league’s elite player development programme for talented international student athletes aged 16-19.

Mike Thompson, COO at Just Hype, said: “This partnership represents a fusion of sports and style that transcends boundaries. Our all-new apparel and accessory collection captures the dynamic energy of the NFL and infuses it with Hype’s signature creativity.”