A Chinese plus-size fashion retailer, sick of ‘very ugly clothes’, launched her own label

Surrounded by racks of colourful dresses and blazers in China’s manufacturing hub of Guangzhou, plus-size clothing brand owner and influencer Amanda Yao is on a mission to promote body positivity.

She is part of a small but growing number of women in China challenging restrictive beauty standards, including thinness, pale skin and childlike features.

A saying circulated frequently online claims “there are no good women over 50 kilograms [110 pounds]”, while social media challenges have women squeezing into children’s clothes or showing off the coins they can stack on their collarbones.
Yao makes fashionable, high-end clothing for plus-size women, offering a vibrant contrast to the poorly cut offerings normally available in “slimming” dark colours.
A worker photographing a clothing item at the workshop of plus-size clothing brand owner and influencer Amanda Yao in Guangzhou. Photo: AFP
A worker photographing a clothing item at the workshop of plus-size clothing brand owner and influencer Amanda Yao in Guangzhou. Photo: AFP
Designer and company co-founder Sun Jiaqi steaming clothes at the office of plus-size clothing brand owner and influencer Amanda Yao in Guangzhou. Photo: AFP
Designer and company co-founder Sun Jiaqi steaming clothes at the office of plus-size clothing brand owner and influencer Amanda Yao in Guangzhou. Photo: AFP

“I want my customers to have clothes that express who they are inside, rather than soulless pieces that exist only to make them look thinner,” the 35-year-old says.

FOLLOW US ON GOOGLE NEWS

Read original article here

Denial of responsibility! Todays Chronic is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – todayschronic.com. The content will be deleted within 24 hours.

Leave a Comment