Thinking big is the American way, and Sotheby’s has taken that approach in organizing Visions of America, a multi-part, multi-media event that includes live and online sales. The auction house tapped designer Thom Browne as its curatorial partner, and he applied his avid collector’s eye to the lots on offer, selecting some of his favorites. One of these is a portrait of George Washington, inspired, perhaps, by the recent purchase of a house in upstate New York in which the United States’s first president once ate. In his capacity as the CFDA chairman, Browne also worked with Sotheby’s to include fashion in the mix via an online sale, CFDA: Defining American Style. This is a first for the CFDA and for Sotheby’s Americana week.
The auction includes work by 37 brands and CFDA members, which have been donated by the designers themselves. Vogue’s Anna Wintour and author/collector Amy Fine Collins have also contributed pieces to the sale, and the lots represent American fashion from the 1970s to the present day. “We wanted to make sure to cover a range of American fashion, not just the contemporary or not just the movie or celebrity; we wanted to represent different designers, both current and past,” said Cynthia Houlton, SVP, Global Head of fashion and accessories, a relatively new department.
A good number of garments appeared on the red carpet, whether at the CFDA Awards or the Met Gala. Browne contributed the unicorn ensemble Erykah Badu chose for the 2017 Soul Train Awards and Christian Siriano a red pouf dress Jennifer Lopez wore when accepting her 2020 People’s Choice prize. In auction terms, these pieces have “provenance,” a history of ownership, or in this case, a history of wearing, that resonates with collectors, and more generally with this era of celebrity fascination. Awards and events, notes Houlton, are “part of fashion culture.…When you think of those moments that people really remember, those are often the periods where people really have an association with the piece.” Adds CFDA CEO Steven Kolb, “the auctioned pieces are iconic, not only in their range and craftsmanship but also in the unique stories they tell, making them genuinely collectible.”
Houlton believes that the pieces in CFDA: Defining American Style are not likely to be bought to be worn, but of course that’s up to the winning bidder. Breaking with convention, no reserves (the price below which an item will not be sold) have been set. “We did not want to say ‘This piece is worth more than another piece,’ ” Houlton explains. “We want the market to determine the value.” That, too, is the American way. As is generosity: All proceeds will benefit the CFDA Foundation, which offers scholarships and mentoring to the next generation of American designers.
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