ABBA star Agnetha Fältskog has released the music video for her new single Where Do We Go From Here? as she launches her first album for 10 years.
The singer, 73, has revealed her animated video which features elements of Agnetha’s life and career from the single which was first launched last week.
References from her life in the video including the Triumph Spitfire car that is an exact replica of the one she owned in the 1960s that she frequently drove between her then-home of Jönköping, and Stockholm where ABBA were recording.
Other elements include her beloved dogs as well as playing homage to some iconic outfits, including a white co-ord with boots and a blue star print ensemble.
The single is her first new solo material in a decade, and was released last week alongside the announcement of her forthcoming new album A+.
Thank you for the music! ABBA star Agnetha Fältskog has released the music video for her new single Where Do We Go From Here? as she launches her first album for 10 years
Launched: The singer, 73, has revealed her animated video which features elements of Agnetha’s life and career from the single which was first launched last week (pictured in the 1970s)
Release: The album is a reimagined version of her acclaimed 2013 solo album A and is currently slated to release worldwide on October 13
The single has been well received by fans who declared they ‘loved’ the new track after it first dropped last week.
The album is a reimagined version of her acclaimed 2013 solo album A and is currently slated to release worldwide on October 13.
The dreamlike video blends the new with the nostalgic, with an animated Agnetha in a whimsical world that features elements of her life and career throughout.
The video was created by animator Aarto Hiiemaa, also known as Josh Twist. Despite an animation of this scale usually requiring a full team of creatives, Josh solely and tirelessly dedicated himself to the project.
On the video, Agnetha says: ‘When I saw the video for the first time, I couldn’t believe my eyes! It was so beautiful and so emotional. Everything was there, even my beloved dogs and the very first car I ever owned – it captured it all.’
A was eleased in 2013 and written specially for Agnetha by the acclaimed songwriter and producer Jörgen Elofsson.
While approaching the 10 year anniversary of the album, Agnetha and Jörgen discussed what the record would sound like if it was created in 2023 and decided to explore the idea together.
Agnetha and Jörgen worked alongside fellow producer Anton ‘Hybrid’ Mårtensson and reimagined the album in its entirety, stripping each song back, keeping the original vocals from 2013, throwing away all the old music and creating totally brand new productions for 2023, and in turn, a brand new tracklisting.
All alongside one completely brand new song, Where Do We Go From Here?, recorded in full in 2023.
Amazing animation: The dreamlike video blends the new with the nostalgic, with an animated Agnetha in a whimsical world that features elements of her life and career throughout
Dreamy: The video was created by animator Aarto Hiiemaa, also known as Josh Twist. Despite an animation of this scale usually requiring a full team of creatives, Josh solely and tirelessly dedicated himself to the project
On the video, Agnetha says: ‘When I saw the video for the first time, I couldn’t believe my eyes! It was so beautiful and so emotional. Everything was there, even my beloved dogs and the very first car I ever owned – it captured it all’
Heyday: References from her life in the video including the Triumph Spitfire car that is an exact replica of the one she owned in the 1960s that she frequently drove between her then-home of Jönköping, and Stockholm where ABBA were recording
References: Other elements include her beloved dogs as well as playing homage to some iconic outfits, including a white co-ord with boots and a blue star print ensemble (pictured in 2012)
Reimagined: While approaching the 10 year anniversary of the album, Agnetha and Jörgen discussed what the record would sound like if it was created in 2023 and decided to explore the idea together
In a letter to fans last week, Agnetha wrote: A couple of years ago I heard one of the songs from my last album ‘A’ on the radio. I have lots of fond memories from making that album, so I couldn’t help but smile, time flies…
‘Suddenly it hit me, what would the album sound like if we had made it today…? I couldn’t stop thinking about it. I reached out to the boys who produced ‘A’ back in 2013 – ‘What would you guys think about reimagining ‘A’ and making a totally new version of it?’ They loved the idea! ‘Let’s try!’
‘A while later I heard the first reworked song, and I must say I absolutely loved it! It sounded so fresh and modern, even better than I had imagined it!
‘We named the album A+ and as a cherry on top we even recorded a brand new song! And that will be the first thing you´ll hear from me.
‘Now I can’t wait to hear what you think about it! I hope you like it as much as I do!’
