The video on ‘X’ shows Sachin Tendulkar to be promoting a gaming platform that lures users to easy money.
New Delhi: Legendary Sachin Tendulkar became the latest victim of deepfake after a video of the former Indian cricketer emerged where he can been seen promoting a gaming application, luring users for easy money. The 50-year-old took to X (formerly Twitter) and dismissed the video ‘fake’. The voice in the video matches that of Tendulkar’s.
One of the greatest cricketers to have played the game, Tendulkar took to social media and expressed concern about misuse of technology. “These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers,” Tendulkar said.
“Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and deepfakes,” he wrote further.
These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers.
Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the… pic.twitter.com/4MwXthxSOM
— Sachin Tendulkar (@sachin_rt) January 15, 2024