After Seattle, Sézane to open in Austin

The international adventure of the Sézane brand continues in 2024. After a pop-up organized in Seattle last September, which has since been converted into an “apartment” boutique, the brand founded in 2013 by Morgane Sézalory is preparing to open a new pop-up in Austin, Texas.

A city in which the brand had already tried its hand in 2020, in the midst of the pandemic, and in April 2023, when a second pop-up was organized. The brand also presented another pop-up the same year in Dallas.

From March 8, Sézane will set up shop at 1011 South Congress Avenue, in one of the city’s most popular neighborhoods, next door to Lululemon, Everlane, Madelane, Allbirds and the recently opened Hermès boutique.

The brand is thus intensifying its network of boutiques in the United States, having already opened apartments in Los Angeles, New York and San Francisco. A pop-up format also opened last summer in Boston, but has not yet been converted into a permanent boutique. Other pop-ups took place in Amsterdam, Brussels, Vienna, and Hamburg.

Other international addresses now complete the Sézane retail network, with two in London, in the Marylebone and Notting Hill districts. In France, the brand has five boutiques in Paris, also at Le Bon Marché, and is present in Bordeaux, Aix-en-Provence and Lille.