Ali Pew, Goop’s influential fashion and editorial director, has left Gwyneth Paltrow‘s lifestyle brand after six years.
At Goop, she oversaw all things fashion, including the G Label by Goop apparel collection, creative campaigns and editorial content. The Times of London called her the brand’s “tastemaker in chief.”
The Los Angeles-based creative, who has become an Instagram star documenting her daily minimalist style heavy on Alaïa, The Row, Toteme, Attersee, Metier London and more, previously held positions at InStyle, Condé Nast Traveler and W magazines.
“I’m enormously grateful for the six years I spent at Goop and for the great privilege of working closely with Gwyneth and alongside so many other talented colleagues. I’m incredibly proud of how much we accomplished during my time there, especially with the evolution of the G. Label by Goop collection,” Pew said. “For this next chapter, I’m excited to bring all my creative and editorial expertise to other brands. One of my favorite parts about this job has always been collaborating with different companies. Each place has its own creative vision and goals, and I love helping them use those differences to strengthen their brand image and reimagine their aesthetics in a completely unique way. It’s an endlessly fascinating and thrilling challenge.”
With extensive contacts in the fashion industry, Pew has already worked with Prada, Cartier, Chanel and other leading brands on marketing campaigns; and styled a number of celebrities, including Diane Kruger, Ana de Armas, Gwyneth Paltrow, Naomie Harris, Brit Marling and Riley Keough.
Goop’s chief design and merchandising officer Shaun Kearney has also left the company, WWD has learned.