At just 23 years old, Alix Earle has captured the hearts of millions. She is an open book, sharing details of wild nights out with friends via TikTok, and last night’s celebration fêting the debut of a new advertising campaign for Frame starring Earle was no exception.
Unfolding at the uptown outpost of Mr. Chow, cocktail hour saw the fashion folk indulging in the lychee martini synonymous with the haute Chinese haunt, with further plans to indulge in all of the signature dishes — green prawns, gambler’s duck, chicken satay in peanut sauce, the list goes on and on. However, Earle would count this night as her first visit to the cult favorite boîte.
“This is my first time here, but we’ve got good food, good martinis, and good people,” Earle, sporting Brigitte Bardot-inspired hair extensions, told Vogue as guests took their seats at tables set with white orchids and silver fortune cookie lockets adorned with the Frame logo. “Erik [Torstensson] has been so amazing the past year. We’ve gotten to know each other, and shooting with Inez and Vinoodh was a dream. I’m not a model on the regular, so they made me feel very comfortable.”
Frame founders Erik Torstensson and Jens Grede looked on proudly, holding court in a center table alongside their respective partners, Natalie Massenet and Emma Grede. Also joining in on the fun were BFF trio Huma Abedin, Tanya Taylor, and Samantha Barry, model progeny Lila Moss, Gracie Burns, and Leni Klum, DJ Isabella Massenet, who gave us a behind-the-scenes look at the subtle art of crafting a runway soundtrack, and Daria Strokous who arrived directly from walking the LaQuan Smith runway in Brooklyn. A runway fixture and bona fide supermodel, she regaled us with tales of her seasons on Galliano’s Dior catwalks in sky-high heels and larger-than-life hairstyles before partygoers slipped into the night to rest up for another day of shows or perhaps keep the celebration rolling.
Alix Earle’s plans for tomorrow? “I’m going tomorrow morning to see the billboards [of the campaign],” she told Vogue. “Even seeing the photos printed out on the wall here, I still can’t believe this is happening. It still feels very surreal.”