If you belong to the general UK population, September is typically a month spent bringing thermals down from the attic, reacquainting yourself with M&S tights, and sending knitwear off to the dry cleaners while muttering that moth infestations disprove the existence of a benevolent God.
If, however, you work in the fashion industry, September is less a time for making practical concessions to the weather and more a moment for asking yourself things like: Do these Avavav “Finger” Boots make me look avant-garde, or like a penguin with a BDSM fetish? Will my colleagues blacklist me if I order my Harris Reed headpiece its own Uber to the Tate? And does the truly ludicrous capaciousness of my Chloé bag imply I have more emotional baggage than that Parisian influencer with a tiny Half Moon and a devastatingly good fringe?
In other words: it’s FROW season, which is particularly amusing during London Fashion Week, when an ingrained British abhorrence for attention seeking collides with an acute desire to make it onto Mr Street Peeper’s feed. (We’re all human, even those of us sitting in the fourth row.) And, given that the spring 2025 collections mark 40 years since Lynne Franks founded LFW, surely this season calls for a little more bonkers Eddie-and-Pats-esque maximalism than usual in the PR guru’s honor. Pass the Bolly–then see all the celebrities at LFW, below.