Allbirds completes Australia, Japan distribution deals

Allbirds Inc. on Tuesday announced the completion of its previously announced agreements with distributor partners in Australasia and Japan.

With the completion of the agreements, the sustainable footwear and apparel firm has transitioned four international regions from direct selling to a distributor model, a transition made as part of the San Francisco-based company’s previously announced ‘Strategic Transformation Plan’.

Effective June 1, industry leader Goldwin Inc. will be the exclusive Allbirds distributor in Japan, while beginning July 1, 2024, Compendium Group will be Allbirds’ first appointed Australasian distributor, focused on continuing to build brand awareness and affinity across Australia, New Zealand, and the Pacific Islands.

“We are proud to partner with illustrious distributors in two important regions for Allbirds,” said Annie Mitchell, Chief Financial Officer of Allbirds. “Goldwin is a world-class distributor and we look forward to benefiting from their regional knowledge and expertise as we build brand awareness in Japan. Australasia, including our spiritual home of New Zealand, is a significant market for our brand, and we couldn’t ask for a better partner than Compendium to lead our efforts in this region.”

In 2023, Allbirds transitioned to new partners in Canada and South Korea. Looking ahead, the firm said it continues to explore distribution opportunities in other international geographies.

In its most recent trading update, Allbirds said net revenue decreased 21.2% to $57.2 million during the third quarter, as the footwear firm grappled with an increase in promotional activity, and a decrease in units sold.