Alo Yoga is entering the Latin American market with a new store slated for the first quarter of 2025 at JK Iguatemi in São Paulo.
Alo Yoga joins other labels such as Loewe and Le Labo, alongside H&M, Comme des Garçons and the Tiffany flagship, all making their Brazilian debuts at Iguatemi locations.
The Alo Yoga store will be 3,230 square feet.
Since its founding in 2007 in Los Angeles, Alo Yoga has championed the athleisure trend with pieces that transition from yoga studios to social and work settings. The brand’s mission focuses on conscious movement, wellness and community with a strong digital presence. Celebrities such as Hailey Bieber and Kendall Jenner have been photographed in Alo Yoga.
In addition to its apparel offerings, Alo Yoga also offers and extensive wellness line, including men’s sportswear and self care products.
Satomi Nanba, the director of retail at Iguatemi, said, “We are honored to debut Alo Yoga’s first South American location at JK Iguatemi, the gateway for luxury brands entering the continent. This is a commitment to sharing Alo Yoga’s vision of mindful movement and premium athleisure with Brazil’s dynamic and rapidly growing wellness community. As wellness comes an essential part of daily life, we look forward to connecting with Brazilian customers in a space that celebrates health, community and forward-thinking design.”
As reported, as Alo Yoga prepares for a bold expansion into Asia, the lifestyle brand revealed last month that Jin of BTS was its new global ambassador.